行車記錄器的市場與機會

Abstract

隨著汽車駕駛人對行車安全的日益重視與汽車電子產業的漸漸成熟，行車記錄器從早期的機械式變成數位式最後變成影像式記錄式的產品，而成為一項汽車駕駛可以選擇自行安裝在車上，確保在汽車行進針對突發狀況進行錄影存證，保障自身安全的選擇之一。 因此運用八力分析與SWOT的手法來檢視行車記錄器的OEM廠商， 給予勝捷光電的建議如下： 1. 致力從汽車的後端市場打入汽車的前端市場。 2. 發展自有品牌，加強售後服務。 3. 發展自有雲端伺服器與手機APP，結合社群網站。 4. 吸引投資人，加強本身財務資金。(Intel) 5. 投入光機系統開發，期望得到具有大廣角且體積小的光機模組 6. 開發穩定且可靠性良好的訊號連接器。

As motorists increasing emphasis on road safety and automotive electronics industry matures, the types of driving records changes from mechanical types in early stage to digital types and at the final it becomes video driving recorder. And motorists can setup it in the car by themselves. To make sure that any unexpected situations can be record by the video file. And the files can be used as evidence to protect motorists own security. Furthermore, use eight force and SWOT analysis on ODM vender to see any possible trends and opportunities of driving recorders. Apply to these two methods; the suggestions for Sanjet Technology Corp are as below. 1. Efforts to join before market of the car. 2. Development of its own brand and strengthen after-sales service. 3. Developing its own cloud servers and mobile phones APP, combined with social networking sites. 4. To attract investors, strengthen its financial capital. (Intel) 5. Optical systems development, expect to get a wide angle with small size optical module. 6. Developing stable and good reliability signal connector.