個案研究:在駭客事件下，IP攝影機產業中的應對組織 策略選擇準備

Abstract

The purpose of the paper is to present a list of possible actions to take in the preparing and reacting to a hacking scandal event taking place in the Internet protocol camera industry. This paper begins by exploring the background of the public relations field of research. This is important to show the basis for the study that this research envelops. It then goes on to explore the background of hacking in the world and what this entails. Hacking takes on many different forms and is undertaken due to many different kinds of motivation.

The paper discusses Grunig’s four models of public relations and how they are applicable to the modern world. It goes further into looking at the four-stage action plan set out by Alfonso Gonzalez-Herrero and Suzanne Smith for dealing with crisis management in the age of social media.

A case study of hacking incidents relating to the Foscam and TRENDnet companies in the past few years was conducted in order to explain the cause and justification for this paper’s topic of research. The reader can see the results of what happens when IP camera companies do not have a proper public relations crisis management action plan in place to deal with a hacking scandal.

The case study’s findings lead to the development of a plan of action for potential industry insiders to use in the future to assist them in preparing for and reacting to a hacking event. This research works on the basis of Gonzalez-Herrero and Smith’s generalized action plan that is in place for crisis management. The researcher set out to make an industry specific version of this work while also adding in other elements of Grunig’s research and the researcher’s own contributions. The conclusion finalizes the need for such an action plan and states that it is unproven, so caution is necessary when constructing a real-life plan of action. The conclusion suggests that there are many benefits to employing the results of this research paper in the IP camera industry.

The purpose of the paper is to present a list of possible actions to take in the preparing and reacting to a hacking scandal event taking place in the Internet protocol camera industry. This paper begins by exploring the background of the public relations field of research. This is important to show the basis for the study that this research envelops. It then goes on to explore the background of hacking in the world and what this entails. Hacking takes on many different forms and is undertaken due to many different kinds of motivation.

The paper discusses Grunig’s four models of public relations and how they are applicable to the modern world. It goes further into looking at the four-stage action plan set out by Alfonso Gonzalez-Herrero and Suzanne Smith for dealing with crisis management in the age of social media.

A case study of hacking incidents relating to the Foscam and TRENDnet companies in the past few years was conducted in order to explain the cause and justification for this paper’s topic of research. The reader can see the results of what happens when IP camera companies do not have a proper public relations crisis management action plan in place to deal with a hacking scandal.

The case study’s findings lead to the development of a plan of action for potential industry insiders to use in the future to assist them in preparing for and reacting to a hacking event. This research works on the basis of Gonzalez-Herrero and Smith’s generalized action plan that is in place for crisis management. The researcher set out to make an industry specific version of this work while also adding in other elements of Grunig’s research and the researcher’s own contributions. The conclusion finalizes the need for such an action plan and states that it is unproven, so caution is necessary when constructing a real-life plan of action. The conclusion suggests that there are many benefits to employing the results of this research paper in the IP camera industry.