台灣安全監控產業的經營策略 - 以S公司為例

Abstract

國際恐怖攻擊事件頻傳，反恐維安成為各國政府與企業開始正視的問題，並強化公共安全監控設備的採購。此外，人民對個人、住家及社區保全設施重視程度逐漸增加，亦是驅使安全監控需求的重要關鍵。未來產業的成長空間相當大，因此，主要安全監控廠商均聚焦於視訊監控領域。攝影機未來的發展，將朝向數位化及網路化發展，此乃世界潮流趨勢；而網路通訊與系統整合的技術將成為基本技能要求，台灣安全監控產業要如何來因應這一波的市場變革與機會？

本研究首先探討相關文獻，做為研究的理論基礎，以個案研究的方式，透過五力分析、價值鏈與SWOT模式分析，探討個案公司在安全監控網路攝影機產業的競爭中，所面臨外在環境帶來的挑戰，及擁有的競爭優勢、劣勢、機會與威脅。從經營環境與個案公司的自我分析中，找出最合適之營運模式與經營策略，並創造企業的價值模式。

Regard to the international terror attack and disease, anti-terrorist and homeland security becomes the issue to the countries government and the enterprise. In addition, people pay more and more attentions to the security equipment for the individual, the family and the community. Due to the large demands of the security equipments, more and more company and manufacturer focus in surveillance industry. The trend of the development of camera products will be digitization and networking. Network communication and system integration will become the basic essential technical competence for surveillance product makers. How Taiwan makers, especially in IP camera, would strategically embrace such great opportunity is an interesting issue to study.

This research first studied relevant literatures about this issue to serve as the theoretical basis of the thesis. After the data collected, such as market survey, marketing trend, technologies, applications and suppliers, etc., the research takes the perspectives from the subject company S to analyze strategies competitiveness of the IP surveillance manufacturer by SWOT, five- force model and value chain. The findings could contribute the future development of the security surveillance products as well as business models.