產品動態特質的社交呈現研究

Abstract

我們相信，在現今通訊、電子技術、微晶片高度發展下，不僅只是消費性電子產品，甚至一般日常生活用品，都將擁有高度回應人們的能力與互動性，而設計師關心的議題，也將從外觀設計延伸向機構動作的設計。一個活潑跳動的電腦，可能讓使用者心情開朗，一個懂得微笑招攬客人，並懂得察言觀色販賣機，將會更加吸引人。而這些重要的元素，是來自於人們於社會的，並且確實能夠激勵人、鼓勵、安撫，或具有說服的能力，同時帶來人與產品之間更多豐富、有趣的互動。 因此本研究希望藉著了解人與人的溝通互動的特質，而將這些特質融入產品互動設計中，為產品注入社交元素，企圖縮短人與機器溝通的距離，本研究將以販賣機銷售員特質作為例子，企圖透過機構動作在互動中來表達社交意圖。第一階段試圖了解人類銷售員具有什麼樣不可或缺的特質，並將這些特質應用在產品設計中並製成模型。在第二階段中，透過實際與模型的互動與觀察紀錄、訪談，探討在透過社交特質呈現的產品上，人們與產品的互動經驗、評價與看法。同時，站在設計師的出發點，檢討以動作設計表達社交意圖為設計策略的新手段，其組成的方式與影響。根據研究結果指出，產品透過機構動作呈現社交意圖可以強烈的影響著人們的身理與心理，同時更能吸引人們並與人們建立更深厚的關係。

Human-computer interaction is social and emotional even when interfaces are not designed with such interaction as a goal. Nowadays, the goal is much easier to be reached while the advance in technology makes it possible than ever before. While the computer technology is unceasingly upgraded and products are capable of doing things much more than finishing tasks, usability problems remain, and other problems have already been evoked. We believe that not only general electrical products but also everyday things will be capable of responding human socially sooner or later. For instance, a charming computer may cheer its user; an user friendly and considerable vending machine may be more attractive to people. These attributes are social and be capable of encouraging and pacifying people; meanwhile, it may also bring richness human-product interactions and is much more interesting. In this study, by understanding the key attitudes of people interaction, we apply these attributes to the interaction design of our product, filled in affection and attempt to diminish the distance between human and product. We took vending machine as an example and a medium to deliver social intentions, and applied these attributes via embodying product with motion capability. Through out a prototype interaction experiment with test subjects, this study also examines the interaction effect between user factors and medium factors on feelings of social presence. On a designer’s point of view, we also purpose comments for how to construct a social motion cue as a new leverage for design strategy. Finally, we conclude that social motion attribute can allure people strongly especially psychologically.