标题: | 外劳仲介业的经营策略与竞争优势之研究-以大智公司为例 The Competitive Advantages and Business Strategies Study for Taiwan’s Firms Introducing Foreign laborers-Case Study for Dart Wits Company |
作者: | 余国梁 Yu, Kuo Liang 李经远 Dr. Lee, Gin Yuan 管理学院管理科学学程 |
关键字: | 外劳仲介产业;竞争优势;经营策略;foreign manpower agency industry;competitive advantage;business strategy |
公开日期: | 2005 |
摘要: | 自从1980年以来,国内经济快速发展,各产业劳力需求骤增,国内劳动市场一时之间无法满足产业的需求,因而让外籍劳工的引进在国内的产业发展史上扮演着相当的重要性。而大智公司凭着良好的政商关系及坚实的经营团队,成功的在外劳仲介产业中占有极为重要的地位。本研究希望藉由对外劳仲介产业的分析及对大智公司的竞争优势与策略发展的个案研究,来探讨外劳仲介业者如何在竞争激烈的环境中,建立竞争优势,制定、调整策略以因应瞬息万变的局势。 经本研究探讨,结论归纳如下: 一、积极执行成本领导,方能让外劳“委托代管”的经营成本降低,并满足客户之需求。 二、维护品牌信誉在外劳仲介产业是行销利器。 三、深耕大陆市场,与迁往大陆的企业合作,或能发展出新一波的人力仲介需求。 四、多角化经营,以期达成与客户间“互惠互利”并提升客户企业竞争力的终极目标。 Since 1980 the domestic economy in Taiwan expanded dramatically, all requirement of industries and labour have significantly raised. Owing to the domestic labour markets unexpectedly content the industrial requirement, importing the foreign labourer plays a considerably role in the domestically industrial development. However the Dart-Wits not only relies on the excellent relationship between government and business but also the substantially operating team, it becomes the significantly great position in foreign manpower agency. This study is to analyze the industry of foreign manpower agencies and investigate the case of Dart-Wits into the competitive advantages and strategies. Furthermore by the case of Dart-Wits it has been discussed about how to subsist in the competitive environment, in order to set up the keenly competitive advantages, institutions, and regulative strategies to handle the changeful situation. After the research, the conclusion has been generalized below: 1.Executing positively the operating leadership to lower the operating costs of an agency by management to fulfill the client requirements. 2.Maintaining the prestige of slogan becomes the efficiently marketing instruments in foreign manpower agency industry. 3.Going deep into the mainland markets and cooperating with the enterprises, which immigrate to the mainland markets, it could develop to the potential requirements of manpower agency. 4.Diversification operating to attain the mutually beneficial among clients to promote the destination of entrepreneurial competitiveness. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT009262524 http://hdl.handle.net/11536/77575 |
显示于类别: | Thesis |