應用演化趨勢探討企業營運創新-以台灣便利商店業為例

Abstract

現代人的生活講求便利、追求效率，24小時營運的便利商店成了不可或缺的方便好鄰居。有了一天24小時終年無休的便利商店，日常生活所需幾乎都可以獲得妥善而快速的解決。無怪乎便利商店近年來在台灣迅速展店，總店數自2006年起已超過九千家，營業額也逐年提高，成為僅次於百貨公司的第二大綜合商品零售業。然而，蓬勃發展且趨於成熟的台灣便利商店業，是否仍有繼續成長的機會呢？ 1946 年蘇聯發明家G..Altshuller提出了TRIZ理論—系統化創新方法(Theory of Inventive Problem Solving)，近年來已廣泛發展於各個領域，而演化趨勢(Trends of Evolution)是系統化創新方法(TRIZ)的其中一項工具，可用來探討未來系統可能的演化方向。2004年Darrell Mann 更提出32種企業演化趨勢 (Business Evolution Trends) ，將演化趨勢應用於企業經營上。

A convenient and efficient life is the lifestyle people look forward to nowadays, and 24-hour convenient stores have become indispensable neighbors to us. Almost all of the necessities of daily life are properly and quickly settled in a convenient store for 24 hours a day throughout the whole year.. No wonder that convenient stores in Taiwan grow rapidly in recent years. There are more than 9000 convenient stores since 2006 and the turnover also increases year by year. Convenient stores in Taiwan have become the second-largest one in retail industry , and they are only inferior to the department stores. However, are these mature enterprises at the end of their growth? Do they have opportunities to keep growing ? TRIZ (Theory of Inventive Problem Solving) was proposed by the Soviet inventor G.. Altshuller in 1946. In recent years, it has been widely developed in various fields, and the trend of evolution, which is a tool of TRIZ, can be used in predicting the future direction of evolution in the system. In 2004 Darrell Mann published 32 kinds of business evolution trends, which are developed for the enterprise as a reference of decision-making . In this paper, the business evolution trends are used to explore the business innovation of the convenient store industry in Taiwan. Through the case study , the auditor tries to find out the competitive advantage of the studied target and the potentially innovative directions as well.