在中央機關「共同供應契約」採購制度下採購人員擇商偏向因素探討

Abstract

為簡化政府採購作業流程及集中採購，彙集共通需求之財物或勞務，達到以量制價的利益。政府於88年5月17日發布「共同供應契約實施辦法」，該辦法第8條規定適用機關利用本契約辦理採購之程序，逕與廠商為之為方式之一，亦即訂購機關可隨時依共同供應契約所定之產品及價格下訂。另「中央機關共同供應契約集中採購實施要點」第4條規定：各訂約機關應明確規範集中採購項目、品名、規格等，於年度開始前完成採購需求調查等前置作業，年度開始後2個月內完成招標、簽約手續，並由適用機關自行依契約價格洽廠商訂貨、辦理驗收、付款。此一作業方式簡化了採購作業程序，也提高了採購效率。 本研究目的在於由廠商的角度，瞭解政府機關人員下訂採購時，選擇廠商因素偏向，進而得藉由市場行銷策略取得競爭優勢。及瞭解採購人員擇商因素集群情形，俾在一定的行銷策略上，收到影響集群最大的廣泛效果。 本研究採問卷調查法，計調查了24個機關採購單位人員。遞送及E-mail問卷104份，回收96份，剔除無效樣本後，有效樣本計95份。研究結果認為在封閉的「共同供應契約」市場中，適用機關之採購人員自主性強，因此評商選擇因素對於採購人員的抉擇具有一定的影響。另選擇因素的重要性排序與工業市場或一般傳統採購市場的選商優先次序有所不同。

In order to simplify government procurement work flow and the centralized-purchasing, and collect demand information of common property or services to achieve by the quantity formulate price benefit, the government promulgated "Regulations for The Implementation of Inter-entity Supply Contracts" on 17 May in 1999. In the 8th stipulation, it allows institution to use this contract to handle purchase procedure, to deal directly with the supplier. That is, the buyer may propose depend based on necessary supplies. The contract can be combined with product and price subscribed. This research goal is trying to study through merchant angle to investigate factors which are influential to governmental agency personnel on purchasing, the choice merchant factor deviation, then the affiliation has the competitive advantage by the market marketing strategy. And the understanding purchases the personnel to select business factor colony situation, so that in the certain marketing strategy, receives the influence colony biggest widespread effect. This research adopted the questionnaire survey procedure. The findings finds out that " Inter-entity supply contracts " within a closed market, is suitable for the purchase personnel to be independent, therefore, comments or selections from business is a key factor related to purchase personnel's selection. It is different in orders between importance of selection and the order of selecting companies in industrial or in traditional market.