标题: 行动电话主选单设计研究:科技生活型态与图示隐喻
A Study of Cellular Phone Menu Design: Technology Life Style Segmentation and Iconic Metaphor
作者: 赖相如
Hsiang Ju Lai
李峻德
Jim Jiunde Lee
传播研究所
关键字: 图示隐喻;行动电话;心智模式;科技敏感度生活形态;Iconic Metaphor;Mobile Phone;Mental Model;Technological Sensitive Life Style
公开日期: 2006
摘要: 行动电话的快速发展与激烈竞争,使其产品相关研究越显重要,无论在使用性或介面元素设计上均必须是容易理解且操作容易的。在行动电话介面之图示设计,则与隐喻概念密不可分,图示为图形化的隐喻,目的是用来暗示功能,其所隐含的隐喻概念合适与否,直接影响其外观呈现,并间接影响对于功能的诠释程度。亦即,图示隐喻设计的优劣,会对使用者预测联想产生很大的影响,图示隐喻因而扮演图示设计中非常重要之角色。
本研究主要目的在于探讨不同科技敏感度族群,对于行动电话主选单功能需求与各自代表之图形化隐喻为何。研究采用采用卡片分类法与共同发现法进行资料搜集,探讨科技生活形态族群中,高科技敏感度与中科技敏感度族群所需之行动电话主选单类目与其心智模式,并试图激荡出各族群对于类目之图示隐喻,以及各图示隐喻概念汲取。
分析结果归纳出高科技敏感度族群之行动电话主选单类目包含13项类目;中科技敏感度族群则包含10项类目。研究发现高科技敏感度族群认为行动电话是整合3C与强大多媒体,主选单重视类目分类明确性,次选单强调类目以特征分类并阶层化,图示隐喻倾向于功能多元丰富、科技导向且主动使用性显着之图示隐喻概念;中科技敏感度族群以沟通传递性质与私人琐事处理为首要,心智模式倾向类目的单纯,图示隐喻倾向于功能简易、传统生活化且低主动使用性之图示隐喻概念。图示隐喻取径上,均以阶层与功能导向之隐喻取径观点较明显,图示外观以具体特征图形为首。
The importance of relevant research on mobile products increases as the rapid
development and keen competition of the mobile phone business. The
comprehensiveness and operational convenience of the interface design are then the
most concern. Speaking of the icon design as the interface between mobile phone and
users, appropriate metaphor shall be taken into consideration. Icons, a kind of
graphical metaphor, should be designed to let users quickly catch the exact ideas of
what the icons are for. Thus, the iconic metaphor shall be carefully selected to visually
represent the targeted functions which in turn, could enhance the user’s
comprehensive levels. The iconic metaphor plays a vital role in icon design.
The primary research purposes were to investigate the needs of end users with
various technological sensitivities on main menu functions of mobile phones, as well
as the appropriate iconic metaphors. The card sorting and co-discovery methods were
adopted to collect users’ data. Accordingly, the requirements and mental models of
highly or medium technological sensitive users toward the main menu of mobile
phones were generated. Also, what types of iconic metaphor might be accepted by end
users were discussed too.
The result showed that a total of 13 items were needed on the main menu of a
mobile phone for the highly technological sensitive users, while the medium
technological sensitive users required 10 items only. The study discovered that highly
technological sensitive users viewed a mobile phone like a 3C or multimedia device.
They demanded that the main menu of a mobile phone shall be charily categorized
and the secondary menus shall be organized hierarchically according functional
characteristics. The acceptable metaphors for this user group tends to be
multifunctional, technology-oriented and active controlled. As for the medium
technological sensitive users, the main concern of using mobile phones is to
communicate and to deal with personal affairs. Their mental models seem to prefer
the icons with simplicity features. As a result, the acceptable metaphors of this user
group incline to be simple functioned, traditional life style and less active controlled,
which were categorized as the hierarchical and function-oriented types of metaphors.
Finally, concrete objects were used by them to visually represent icons.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT009341503
http://hdl.handle.net/11536/79737
显示于类别:Thesis


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