音樂娛樂節目閱聽人之接收分析

Abstract

本研究之目的，希望可以探討音樂娛樂節目閱聽人，在受到情境脈絡的影響下，如何解讀節目訊息的過程，並深入了解閱聽人從中獲得的意義與愉悅為何。在理論上，本研究以接收分析的角度出發，意圖探討情境脈絡與影響解讀之間的關係，在研究設計上採取了深度訪談的方法，作為蒐集研究資料的主要途徑。研究結果發現音樂娛樂節目的參與來賓與閱聽人在擁有相似的社會位置，且受到閱聽人個人經驗與基模的影響下，因而產生「形成凝聚力」、「對現實的激勵」、「認同與共鳴」等收視意涵；此外，不同情境脈絡的影響，閱聽人亦會有差異性的解讀型態，而獲得不同的意義與愉悅，本研究的結論希望提供學術界新的研究方向，當節目具有「參與性」與「互動性」的特色時，對閱聽人情感層面的解讀上，是更為重要且具有影響性。

The purpose of this research is to explore how the audiences interpret the context of music-entertainments program under the influence of context. In this research, reception analysis is used to assist within this research, special research interests are placed on the relationship between context and interpretation. An in-depth interview is used, 20 teenagers were interviewed and data gathered from these interviews were analyzed. The result shows that the performers who participate in the music-entertainments program and the audience both have the same social position. And the influenced by the audiences’ experience and schema, thus bring the meaning of inspire, identification, and resonance for audiences. Besides, the audiences also have different interpretation type under the context. This result could provide a new point of view for communication academic to respect the program which has the feature of interaction and participation.