| 標題: | 有線電視之市場競爭與媒體表現之相關性研究---檢視有線電視之產品品質、服務品質及企業形象 A Study on the Relationship between Market Competition and Media Performance of the Cable TV Industry in Taiwan |
| 作者: | 李秀珠 LI SHU-CHU SARRINA 國立交通大學傳播研究所 |
| 關鍵字: | 有線電視;市場結構;市場競爭;產品表現;媒體表現;企業形象;Cable television;Market structure;Market competition;Product performance;Media performance;Corporate image |
| 公開日期: | 2001 |
| 官方說明文件#: | NSC90-2412-H009-002-SSS |
| URI: | http://hdl.handle.net/11536/95131 https://www.grb.gov.tw/search/planDetail?id=631553&docId=117808 |
| Appears in Collections: | Research Plans |
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