標題: 全球生活風格電視風潮下的台灣個案:媒體經濟與文化實踐的跨國比較研究
The Taiwan Case under the Global Trends of Lifestyle TV: a Cross-National Comparative Study on Media Economy and Cultural Practice
作者: 魏玓
Wei Ti
國立交通大學傳播與科技學系
關鍵字: 台灣電視;風格電視;電視與日常生活;電視與現代性;Lifestyle TV;Television and everyday life;Television and modernity;Taiwan television
公開日期: 2011
摘要: 2000 年之後,生活風格電視節目(Lifestyle TV)或改造電視節目(Makeover TV)在世界各地形成風潮。台灣作為一個大量仰賴進口、本土生產不足的電視產業國,面對這個風潮,回應出什麼樣貌的生活風格電視現象?初步觀察,台灣進口這類節目的數量並不多,而自製的這類節目也同樣不是電視節目中特別受到重視的類別,甚至可以說,台灣電視產業並無與西方國家直接類同的生活風格電視或改造電視節目。這跟台灣的特殊電視產業和市場生態有什麼樣的關係?不過,若不侷限於西方現有生活風格電視的形式(format)和定義,而從生活風格電視作為一種現代公民的指導手冊的主旨和內涵來看,那麼台灣電視在這方面並非如表面上那麼「空白」。台灣類似節目的樣貌和特徵為何?這類節目在台灣的電視發展史中,又歷經什麼樣的轉變過程?最後,台灣這類電視節目的特徵,若與西方國家以及鄰近國家相較,究竟有何異同,而這些異同之於電視媒體以及電視文化全球化的議題上,又具有什麼樣政治經濟與文化意義?
There has been a global trend of the lifestyle television or makeover televisionaround year 2000. How is the response of Taiwan, as a region of underdevelopedtelevision industry and is highly dependent on imported television programmes,to this trend? What is the pattern of Taiwan’s lifestyle television cultureto do with its specific television industry and market?If not confining to the set format and definition of the Western lifestyletelevision, we may find out that the unique characteristics of Taiwan’s locallyproduced lifestyle television programmes. What are the evolution processes ofthis kind of Taiwan lifestyle television? What are the differences betweenTaiwan lifestyle television and its Western counterpart? And finally, what arethe political economic as well as the cultural significance of these differences?The research will answer these questions.
官方說明文件#: NSC100-2410-H009-037-MY2
URI: http://hdl.handle.net/11536/99770
https://www.grb.gov.tw/search/planDetail?id=2337772&docId=367966
Appears in Collections:Research Plans