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公開日期標題作者
2013Antecedent of purchase intention: online seller reputation, product category and surchargePan, Ming-Chuan; Kuo, Chih-Ying; Pan, Ching-Ti; Tu, Wei; 經營管理研究所; Institute of Business and Management
1-七月-2017Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and JapanHsu, Chia-Lin; Chen, Mu-Chen; Kikuchi, Kazuo; Machida, Ippei; 運輸與物流管理系 註：原交通所+運管所; Department of Transportation and Logistics Management
1-七月-2014Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristicsHsu, Chia-Lin; Chen, Mu-Chen; 運輸與物流管理系 註：原交通所+運管所; Department of Transportation and Logistics Management
1-十月-2015Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firmsLin, Chieh-Peng; Tsai, Yuan-Hui; Chiu, Chou-Kang; Liu, Chia-Ping; 經營管理研究所; Institute of Business and Management
1-五月-2012How does background music tempo work for online shopping?Ding, Cherng G.; Lin, Chien-Hung; 經營管理研究所; Institute of Business and Management
2015How Does Face Consciousness Affect Purchase Intention of Cosmetic Surgery?葉晶雯; Department of Management Science; 管理科學學系
1-十二月-2012The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediatorsHsu, Chia-Lin; Chang, Kuo-Chien; Chen, Mu-Chen; 運輸與物流管理系 註：原交通所+運管所; Department of Transportation and Logistics Management
1-一月-2015The impacts of green claims on coffee consumers\' purchase intentionChen, Mei-Fang; Lee, Chia-Lin; 經營管理研究所; Institute of Business and Management
1-一月-2015Measuring the effect of Chinese brand name syllable processing on consumer purchasesPan, Ming-Chuan; Kuo, Chih-Ying; Pan, Ching-Ti; 經營管理研究所; Institute of Business and Management
1-三月-2019Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfactionChen, Shih-Chih; Lin, Chieh-Peng; 經營管理研究所; Institute of Business and Management
2011不同科技接受模型的實證研究：數位產品與服務湯凱喻; Kaiyu Tang; 楊千; Yang, Chyan; 經營管理研究所
2011以TAM模型探討日貨連線購物賣家形象與信任對消費者購買意願的影響陳宛鈴; 姜齊; 管理科學系所
2013來源國國家形象及品牌形象影響消費者購買智慧型手機意願之研究 -以臺北地區國立大學學生為例陳昱竹; Chen,Yu-Chu; 陳光華; Chen,Guang-Hua; 經營管理研究所
2016促銷活動對消費者購買專業運動鞋意願之影響-以台北市成年消費者為例朱劭文; 姜齊; 陳光華; Chu, Shao-Wen; 管理科學系所
2010廣告訊息要素與環保價格折扣對綠色品牌權益及購買意願的影響──綠色信任的調節作用李佳璘; Lee, Chia-Lin; 陳美芳; Chen, Mei-Fang; 經營管理研究所
2011背景音樂節奏對網路購物影響之研究林建宏; Lin, Chien-Hung; 丁承; Ding, Cherng G.; 經營管理研究所
顯示 1 到 16 筆資料，總共 16 筆