文化地景保存轉化為地方文化產業經營的評價：以竹塹地區生態博物館群規劃為例的治理範型分析

Abstract

本計畫針對近年來頭前溪流域一帶竹塹地區所獨特擁有的客家文化保存園區（新瓦屋、交大客家文化學院及民俗公園之集體文化地景保存場域）的現狀以及地方縣政府嘗試建構在地生態博物館群的施政方針，探索以地方文化地景的保存與再生產，轉化做為地域經濟活化以及地方文化再象徵的想像，依據政府公共作為意欲構成為常態性地方文化產業發展的期望，經由經濟與文化的論證框架，從文化經濟學的理論與案例實際情勢的對照加以驗證，檢視所呈現的經營模式是如何對應在地方文化自明性的意識與地方經濟提升的價值影響為研究主軸。進而，本研究亦對於該地區之情境視之為個案研究，深入解析既存於該地區之生態博物館群的生成脈絡演進之文化性特質、經濟性效益、以及地方經理機制的績效，加以綜效評估，嘗試探究未來地方文化地景保存與地方文化產業的相關連策略以及治理方針，如何可做為地域經濟發展振興以及文化象徵的具體實踐。本研究計畫，除了理論性的分析以外，也藉由從公共治理與策略管理、規劃研究中，與研究對象之管理者、消費者、地方社群組織與公民群體一同思索、討論，探索有別於當今既有文化設施經營模式的可能治理範型。

From the late-1990s onwards, many cities and towns in the Hakka region driven by governmental momentum have begun to preserve their historic landscapes and heritages. At the same time the public policy towards cultural development also focused on cultivating local cultural industries. It is assumed that two public actions might therefore be coexisted and mutually benefited in local regeneration that profits the locality and identity of the place – cultural landscape preservation and local cultural industry development. In terms of “discourses on economics and culture”, we apply the concept of cultural economics and take the concept as a creative symbolic system to examine the projects embedded in Hakka ecomuseums in Tou-chien River area. We try to find out if the governance model of the projects increases the local cultural identity or improves the local economy. Furthermore, this research also analyzes and evaluates the cultural characteristics, local economy, and performance of local governance of the existent Hakka ecomuseums in Tou-chien River area, as a basis to explore the strategies that how cultural landscapes preservation promote local cultural industries development. In addition, we also try to find out a new governance model of managing cultural facilities.