開放式經營---國內外個案實證研究

Abstract

在全球化、資訊普及與開放的浪潮下，全球市場優勝劣敗的規則與變化加 速；創新，也出現革命性的變化。企業只靠自己的力量創新已經愈來愈難勝出， 以創新分工概念的「開放式創新」與「開放式經營」已為企業掌握決勝未來的關 鍵，更是企業未來開拓新藍海契機的重要策略。台灣在此風潮之下，面臨到成本 下降極限與價值創造不易之問題，因此台灣企業為了創造價值必須不斷創新，並 思考如何創新。面對競爭日益激烈的產業環境，對扮演全球價值供應鏈主要環節 的台灣廠商而言，與國際企業合作，採行開放式經營可促進組織得以更有效地創 造與掌握價值。開放式創新與開放式經營在國外已經有許多文獻及個案並有許多 成功案例，然而台灣並沒有對此類創新議題有集中性之研究。本研究將國外企業 開放式創新的成功經驗與個案作系統化之整理，以提供台灣的廠商開放式經營策 略發展的參考。

Globalization has systemically affected the way all firms undertake innovation. Open innovation can speed innovation, reduce the uncertainty of technology and market. Integrating internal and external innovation resources are the key points for open innovation. To be innovative, firms must increasingly open up to external sources of knowledge. For firms, making business model become open business model is the key point of success and it is the most important blue ocean strategy in the future. Taiwanese firms continuously are squeezed from the pressure of cutting cost as well as creating value under globalization. Today, in many industries, the logic that supports an internally oriented, centralized approach to R&D has become obsolete. Useful knowledge has become widespread and ideas must be used with alacrity. This change offers novel ways to create value — along with new opportunities to claim portions of that value. Hence open and integrated innovations are the direction for Taiwanese companies to implement innovations. While many foreign cases and empirical studies are analyzed regarding open innovation and open business model, it is relative rare to explore Taiwanese successful cases systematically. It is meaningful and interesting to conduct explorative research to examine opportunities, design innovation process and formulate strategies. Via such contrasting cases, hopefully it could enable Taiwanese firms to formulate open innovation strategies to differentiate themselves one another.