技術情境與策略規劃整合性模式之研究

Abstract

傳統策略規劃是透過企業經營使命的建立、SWOT分析，配合經營策略等一連串步驟所形成，主要針對當前環境變遷所做的靜態策略性決策分析。然現今環境瞬息萬變、傳統策略規劃面臨重大挑戰，對於一向重視創新和研發的高科技產業而言，策略規劃不只是SWOT分析、企業經營使命、經營策略的結合，更需整合全面品質管理觀點，亦即策略規劃需要具有前瞻的眼光，洞悉、預知未來環境可能演變之各種狀況的先見之明，以提昇其策略規劃與決策品質。為達成上述目的，唯有運用技術預測－情境分析法才可勾勒出接觸式影像感測器業未來所有可能的各種技術情境。因此，本研究建立技術情境與策略規劃整合性模式，接著再以全球CIS領導廠商－敦南科技股份有限公司為例，運用此模式作為該企業擬定其技術策略之依據。

Technology strategic planning includes the establishment of the mission of company management, SWOT analysis, forecasting etc. The strategic mainly focuses on the changes in the current environment. However due to the changeable environment and shortening product life cycle, firms can't make the adjustment or response immediately. Hence, it would have a big challenge in the traditional strategic planning. As to the innovative high tech industries, technology strategic planning includes not only the combination with mission and strategy but also the integration of TQM. It would consider the current environment to plan the strategy and the foresight in the future to improve the strategic planning and quality. In order to perceive the foresight of future environment in any kind of situation, only scenario analysis can make a picture of CIS in any future possible technology scenario. Thus, this study established a model for integration between technology scenario and technology strategic planning in advance, in addition, it takes the Dyna Image Corporation which is the leadership of the CIS suppliers as the example that could make their technology strategies based on this model.