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dc.contributor.author黄宇辰en_US
dc.contributor.author李峻德en_US
dc.contributor.authorYu-Chen Huangen_US
dc.contributor.authorJiun-De Leeen_US
dc.date.accessioned2015-05-22T08:01:28Z-
dc.date.available2015-05-22T08:01:28Z-
dc.date.issued2007en_US
dc.identifier.urihttp://hdl.handle.net/11536/123771-
dc.description.abstract雖然網路活動仍持續的快速成長,但消費對於網路上牽涉金融交易的購物行爲卻踟躕不前,詳究其主因之一即爲消费者不信任網路商店。在網路環境中除了無法直接接觸産品外,非面對面的接觸所造成的陌生感更阻礙消費者的交易意願。盡管金融加密機制已是不可或缺的要件之一,但是對於消費者而言,店家網站相關設計因素。亦是在互動交易的過程影響建立信任的重要因素。尤其是對新進的網路商店而言,在聲譽舆品牌尚未建立起来時,如何透過信任設計因素的安排来提升消費者的初始信任感,可說是非常重要議题。 本研究的目的在探討影響消費者於不同交易階段影響其初始信任感之設計因素。研究結果顯示分别在「資訊階段」、「協定階段」舆「社群階段」皆存有明顯影響初始信任之設計因素。zh_TW
dc.description.abstractIn spite of the phenomenal growth of online activities, consumers are still reluctant to engage in spontaneous financial transactions in online marketplaces. Consumers may not trust online vendors due to the fact that the business-to-consumer process often takes place between strangers. It is thus necessary to study the critical impediment issues, such as trust mechanisms, in the e-commerce environment. While a secure technical infrastructure is crucial, it might not be sufficient to create trust without considering the context of online transactions. The characteristics of interactions during e-commerce exchange will be critical for the building stage of trust development. Alternately, what kinds of design factors will affect consumers' sense of trust will be very important for most online business rookies. Their failure could be predicted if these newcomers neglect to establish an environment of trustworthiness, but instead rely on their obscure reputations and company profiles. Therefore, the purposes of the present study are to investigate the design factors that might affect consumers' initial trust when shopping online. A two-step empirical study was conducted. The results of this study suggest that there are specific design factors contributing to consumers' initial trust through three shopping phases: the Information phase, the Agreement phase, and the Community phase.en_US
dc.language.isozh_TWzh_TW
dc.subject電子商務網站zh_TW
dc.subject初始信任感zh_TW
dc.subject設計因素zh_TW
dc.subjectE-commercezh_TW
dc.subjectInitial Trustzh_TW
dc.subjectDesign Factorszh_TW
dc.title電子商務系统影響初始信任感之設計因素探討zh_TW
dc.titleThe Design Factors of Affecting Consumers' Initial Trusts in E-Commerce Web Systemsen_US
dc.identifier.journal資訊社會研究zh_TW
dc.identifier.journalJournal of Cyber Culture and Information Societyen_US
dc.citation.volume13en_US
dc.citation.spage125en_US
dc.citation.epage166en_US
dc.contributor.departmentDepartment of Communication and Technologyen_US
dc.contributor.department傳播與科技學系zh_TW
顯示於類別:資訊社會研究


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