基於旅遊情境之照片社群平台設計研究

Abstract

網路2.0的發展，行動裝置與無線網路的普及，改變了現代人的旅遊習慣，旅行資訊來源更多元，取得方式更便利。除了運用各式各樣的網路服務獲得資訊，隨著社群網路服務（social networking service, SNS）與人們的社交生活漸趨密切，旅行者能夠無時無刻地分享旅途中的所見所聞給自己的親朋好友，在此同時，這些社群網路使用者也成為了旅行資訊的重要提供者。

本設計研究探討自助旅行者的旅遊行為與習慣，以及使用社群網路的交流互動與偏好，將社群網路服務應用於旅行工具，提出一個讓使用者在旅程中，探索周遭景點的照片社群平台設計。使旅行者能憑藉社群特性，更有效率的取得可信賴、且符合個人化需求的資訊；並輔助使用者善加利用行程的彈性，以提昇旅程的新奇感。

研究過程分三部分，第一部分為研究，包含文獻探討與針對不同類型旅行者的焦點小組及深度訪談，採用親和圖法進行分析，歸納出旅行照片社群的平台模型及設計方針。第二部分為設計，研究者依照模型與設計方針發展設計概念，收集潛在使用者針對五個不同概念提案所給予的建議，進行收斂並完成原型設計。第三部分為評估，藉由原型設計的測試結果，及受測者的訪談回饋，進行設計修正以達到使用者需求與期待。本設計研究利用旅行者的社群網路互動與照片分享行為，建構一個旅行情境下的資訊循環模式，並透過原型設計的提出及驗證，目標帶給數位世代的旅行者更好的旅行經驗。

While Web 2.0 dominates our online world, with the popularity of mobile devices and wireless networks, the travel habits of modern people have changed. Various sources of travel information can be easily accessed from diverse online services. Besides the quick acquisition of traveling advice, since social networking services became part of our daily life, travelers can share their travel experiences whenever and wherever they want. In other words, users of social networking services become important providers of travel information.

The design research brings out a social networking service for travelers to explore points of interest around them and to create route plans instantly. Based on the travelers’ experience, traveling habits, and their social interactions and preferences on the social networking services, the design attempts to provide trustworthy, personalized information efficiently. In addition, it helps the users to create flexibility of itineraries, which increases novel traveling experiences for them.

The work is developed through three stages. In the first stage, the researcher applied the focus group and the in-depth interviews with travelers of various interests. Through the analysis of affinity diagrams, we successfully depict a flow model and design guidelines of the image-based social networking service for travelers. In the second stage, five concepts were developed based on the model and the guidelines drawn from the user research. Meanwhile, we introduced the concepts to the potential users and collected feedbacks, and completed the prototype through the convergence. In the final stage, the prototype was modified as the result of the user testing process to meet the users’ needs. The design research utilizes travelers’ online social interactions and photo-sharing behaviors, to establish the information cycle in travel scenario. Through the testing and verification of the prototype, the study aims at improving travel experiences in the digital age.