標題: | Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification |
作者: | Tsai, Yuan Hui Joe, Sheng-Wuu Lin, Chieh-Peng Chiu, Chou-Kang Shen, Kuei-Tzu 經營管理研究所 Institute of Business and Management |
公開日期: | 1-十月-2015 |
摘要: | Corporate citizenship represents various organizational activities and status related to the organization\'s societal and stakeholder obligations. This study develops five different dimensions of corporate citizenship and examines the relationship between the five dimensions and purchase intention by including two key mediators. In the proposed model of this study, purchase intention is indirectly affected by economic, legal, ethical, general philanthropic, and strategic philanthropic citizenship via the mediation of corporate identification and brand trust. Empirical testing using a survey of 353 consumers from various industries confirms most of our hypothesized effects. Last, managerial implications for corporate leaders and limitations of our findings are discussed in depth. |
URI: | http://dx.doi.org/10.1111/beer.12073 http://hdl.handle.net/11536/128199 |
ISSN: | 0962-8770 |
DOI: | 10.1111/beer.12073 |
期刊: | BUSINESS ETHICS-A EUROPEAN REVIEW |
Volume: | 24 |
起始頁: | 361 |
結束頁: | 377 |
顯示於類別: | 期刊論文 |