標題: Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification
作者: Tsai, Yuan Hui
Joe, Sheng-Wuu
Lin, Chieh-Peng
Chiu, Chou-Kang
Shen, Kuei-Tzu
經營管理研究所
Institute of Business and Management
公開日期: 1-十月-2015
摘要: Corporate citizenship represents various organizational activities and status related to the organization\'s societal and stakeholder obligations. This study develops five different dimensions of corporate citizenship and examines the relationship between the five dimensions and purchase intention by including two key mediators. In the proposed model of this study, purchase intention is indirectly affected by economic, legal, ethical, general philanthropic, and strategic philanthropic citizenship via the mediation of corporate identification and brand trust. Empirical testing using a survey of 353 consumers from various industries confirms most of our hypothesized effects. Last, managerial implications for corporate leaders and limitations of our findings are discussed in depth.
URI: http://dx.doi.org/10.1111/beer.12073
http://hdl.handle.net/11536/128199
ISSN: 0962-8770
DOI: 10.1111/beer.12073
期刊: BUSINESS ETHICS-A EUROPEAN REVIEW
Volume: 24
起始頁: 361
結束頁: 377
顯示於類別:期刊論文