標題: A Study of Using Smart Digital Content Technology in Retail Stores
作者: Sha, D. Y.
Perng, Der-Baau
Lai, Guo-Liang
交大名義發表
National Chiao Tung University
關鍵字: Smart Technology;Digital Content;TAM;SEM;RFID;NFC;QR Code
公開日期: 2013
摘要: The main purpose of this study is to identify the critical factors that affect shopping intention of consumers while using smart digital content technology at a retail store. Through verifying the factors in the test model proposed by this study based on the technology acceptance model, we performed structural equation modeling method to test the model and collected data from 209 customers to evaluate the proposed model. The results of this study strongly support that the simplification of user interface and proper information feedback are the important factors to affect the customer\'s intention to use smart digital content information technology.
URI: http://dx.doi.org/10.4028/www.scientific.net/AMM.411-414.2161
http://hdl.handle.net/11536/135369
ISBN: 978-3-03785-864-6
ISSN: 1660-9336
DOI: 10.4028/www.scientific.net/AMM.411-414.2161
期刊: INFORMATION TECHNOLOGY APPLICATIONS IN INDUSTRY II, PTS 1-4
Volume: 411-414
起始頁: 2161
結束頁: +
Appears in Collections:Conferences Paper