標題: 亞洲低成本航空航空網路佈局與經營模式分析
Analysis of the Business Model and Network Development of Low Cost Carriers in Asia
作者: 蘇奕豪
汪進財
Su, I-Hao
Wong, Jinn-Tsai
運輸與物流管理學系
關鍵字: 低成本航空;經營模式;航空網路佈局;Low Cost Carriers;Business Model;Network Development
公開日期: 2016
摘要: 近年由於亞洲經濟與航空產業的發展,加上各國航權逐漸開放,低成本航空在亞洲快速成長與發展。但由於各個地區與國家在地理環境、航空市場發展程度、航權開放程度等種種影響因素的差異,加上科技進步與時代的變遷,亞洲低成本航空逐漸發展出有別於一般傳統低成本航空的經營模式。本研究針對亞洲55家低成本航空公司,以Innovata 2016年定期客運航班資料,透過集群分析將亞洲低成本航空進行分類,並依照分類結果,探究不同類型低成本航空之經營模式與策略選擇上的差異。另外,透過2004、2008、2012、2016四個年度的定期航班資料,分析不同經營模式的低成本航空歷年航空網路佈局變化及趨勢。 研究結果顯示,亞洲低成本航空可分為7個集群,分別為中長程型、中短程競爭型、中短程獨占型、區域型、國內競爭型、國內獨占型與國內成熟型。不同類型的低成本航空會遵循不同的營運核心邏輯,並透過不同的策略選擇等價值鏈活動(Value Chain),以達到其經營核心理念。另外,同一類型的低成本航空在航空網路佈局上,基本上呈現類似的發展趨勢,但受到先天地理環境、航空市場與航權開放程度的不同,彼此之間仍有些許發展上的差異。
Because of the difference of geographical locations, and freedom of the airs, Low Cost Carriers (LCCs) would choose different kinds of Business Model to capture value. The aim of this research is to analyze different Business Models and network development between Low Cost Carriers in Asia.This study focuses on 55 Low Cost Carriers in Asia region. First, we investigate the current situation of these Low Cost Carriers, and then we try to classify these LCCs by cluster analysis and analyze the core logit of their Business Model. After that, we use Innovata flight schedule data covering year 2004, 2008, 2012 and 2016 to analyze the network development. The result of our analysis shows that Low Cost Carriers of this study can cluster to seven groups including long/medium-haul, medium-haul with monopoly, medium -haul with competition, regional, domestic with monopoly, domestic with competition and domestic with matureness. The result also indicates that there is correlation bet- ween Business Model and network development. Substantially, the same trends exist when these LCCs in the same group. However, it still has some different due to geographical locations, development of aviation market and liberalization.
URI: http://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070353662
http://hdl.handle.net/11536/139653
Appears in Collections:Thesis