以混合方法探索擴增實境遊戲的使用者經驗

Abstract

混合方法可以視為使用者經驗研究的一項選擇。我該怎麼評估這項產品？有什麼可遵循的步驟？要用什麼評估該系統功能？這都牽涉必須考慮要用什麼方法執行並解決問題，而近年來，混合方法作為第三大研究方法逐漸引起學界的興趣與嘗試，亦有固定比例的混合方法實證研究問世各大期刊當中。不過作為應用於使用者經驗研究的討論仍屬偏少。 而本研究實際應用兩大設計類型（解釋型設計與探索型設計）評估使用者經驗，以智慧型手機遊戲Pokemon GO產品為例，並探索混合方法運用在使用者經驗的可能性。最後本研究根據施行的實證研究，提出了修改版本的解釋型設計，亦提出當前混合方法面臨的問題與未來可能性。 本研究藉此作為探討混合方法施行於使用者經驗的可能性，從方法的發展與定義的釐清、討論施行的步驟與檢視使用者經驗目前運用的概況，並確認混合方法基本類型的使用，企圖未來該方法在學界的普及化，與實務界有參考的價值。

Mixed methods could be an alternative when it comes to user experience study. How do I evaluate this product? Is there any step that I could follow? What can I use to identify the usability of this systematic function? All of these concepts and questions should be thought about their research methods. Recently, mixed methods have been gaining their popularity as ‘the third research paradigm’, sharing research market with other methods in journals. Unfortunately, the consideration of mixed methods in user experience is less than any other research methods. Therefore, the current study used two mixed methods design to evaluate user experience. By using mobile game “ Pokemon GO” as the sample, we successfully confirmed that user experience could be investigated through mixed methods. At the end of the study, we rectified the explanatory mixed design and suggested the challenge of mixed methods. In sum, the current study demonstrated the development of mixed methods, their divergent definitions, the steps to follow, the application in user experience study, and the use of basic mixed design, in the hope of making mixed methods more accessible and valuable.