使用習慣對易用性與使用意圖關聯之中介效果探討－以平板電腦為例

Abstract

本研究擬以平板電腦的使用習慣為研究標的，探討使用習慣對平板電腦易用性與有用性以及使用意圖關聯之中介效果探討。其研究結果指出：使用平板電腦的消費者，對於平板電腦提供具有良好易用的操作介面能夠正面影響使用者的使用習慣，當既有的使用習慣已經不符合現有的使用行為，或是當更適用於使用者的科技產生時，如何讓使用者接受新的科技或是改變先前使用習慣是本研究討論的重點。 本研究結論可提供3C相關產品開發商，在計畫推出新產品時思考如何迎合消費市場趨勢，了解消費者的使用習性及購買的意願，在開發時思考消費者的IT使用習慣對於使用者的影響，藉由導入產品易用性的概念，改善過去不符適宜的使用習慣，提高消費者接受度，透過此模型能夠廣泛應用於3C科技產品的生產開發設計，能夠在消費市場之供與需的框架上，達到完善的搭配。

This study intends to use the customary use of Tablet PC as the research object, to explore the discussion of Habit mediation effects for Device UI Ease of Use, Perceived Usefulness and Intension to Use. The results of the study pointed out: for Tablet PC consumers， the Tablet PC provide a good user interface can be a positive impact on the user's habits when the user existing habits have not suitable the existing use of behavior. Or a new technology that can be accepted by users then change a previous usage to accept new technology is the focus of this study. The conclusions can provide 3C related product developers to think about how to meet the consumer market trends when new product plans to implement. To understand the habits and desire of buying of consumers. In the development of thinking about the consumer's IT habits to the user's impact. By introducing the concept of product ease of use to improve the past does not meet the appropriate use of habits and increase consumer acceptance. Through this model can be widely used in 3C technology product development and design and able to supply and demand of consumer market framework to achieve a perfect match.