巴拿馬課後研習中心的商業計劃

Abstract

本商業計劃之目的在於介紹巴拿馬課後研讀中心及課業中心的商業模式觀念。依現況而言，拉丁美洲教育系統的管理不善，導致學生在普遍知識能力相較於已開發國家如芬蘭、加拿大、日本、星加坡等相對受限。 整體學生表現為負面影響，像是學生的基礎科目及學術表現的能力不足，缺乏文化知識與學習動機，就長遠而言，此現象將深深影響未來世代的發展。 本文的提議從學術觀點，目的在於增進巴拿馬小學生的教育品質，畢竟小學是基礎教育根本的核心與興趣的起點。同時，也期許能將進步與新資訊帶入這個領域中。 以管理觀點而言，本研究希望提供精確及有效的資訊在為這個正在浮現的市場提供有用的商業模式。除此之外，也期望能貢獻更多的教育系統的見解並證明這個產業的進展。 本研究基於量化的問券，針對巴拿馬註冊學校的孩童的父母，進行調查。藉由這些資料，進行統計分析去了解市場並且發展進入市場策略。 具體而言，本研究的目的是探索假如有潛在的消費者或需求給這些巴拿馬課業中心和了解消費者需要，行為（過去經驗和態度）及用商業提案去下結論。 此外，根據研究的執行，此商業觀念的獲利性是可行的，主要的原因在於消費者對於高品質教育的需求日漸增加，“對於我的課業中心”有四個主要的訴求：可負擔的價格，方便的交通地點，符合要求且具備執照的師資及讓學生表現及進步的成果能被衡量。

The purpose of this business plan is to introduce the business model concept for after school study centers or homework centers in Panama. Currently, in the Latin American market due to mismanagements in the educational system, the level of general knowledge among students is limited in comparison with educational systems in developed countries such as Finland, Canada, Japan, Singapore, among others. As result, negative outcomes such as deficit in fundamental subjects, poor academic performance in students, lack of cultural knowledge and motivation. In the long term, these issues will influence the development of the future generations in our society. This proposal from an academic perspective has the objective to improve the quality of education in students from elementary school in Panama. This is the fundamental core where learning and the keen of interest begins. Also, to bring improvements and updates to researches on this field. From a managerial perspective, to provide specific and useful information that could be crucial for the business model in this emerging market. In addition, it aims to contribute additional insights to the management of the educational system and to show the progress in the industry. The study was performed by collecting quantitative data through a questionnaire addressed to parents of children who are enrolled in Panamanian schools. With these results in hand, the data collected was run through a statistical analysis in order to understand the market and develop entry strategies. In specific, the research study is to discover if there is a potential customer segment or demand for homework centers in Panama and to understand consumer needs, behavior (past experiences and attitudes) and then conclude with a business proposal. Furthermore, based on the research conducted, the profitability of this business concept is feasible, due to the increasing demand of customers seeking for better quality of education as long as the homework center provides the main four attributes discovered: convenient location, certify and qualified personnel, affordable prices, and measure the performance and improvement of its students.