實境遊戲與旅遊風格對旅遊體驗與知覺價值的影響

Abstract

擴增實境可以提供即時的當地資訊,因此非常適合用以協助旅行,當與遊戲結合後, 擴增實境遊戲的環境讓旅遊者可以和現實與虛擬的物件產生互動,而可能帶來更多的樂 趣。過去與旅遊結合遊戲相關的研究大多探討系統開發或是路徑導航,較缺少討論使用 者的知覺與行為,因此本研究檢視擴增實境遊戲環境如何影響旅遊者的體驗與知覺。

本研究使用實驗法,總共招募 64 位受測者,60 位完成完整實驗並進行結果分析。 此外,本研究建立角色模型(persona),並分類出兩種旅遊風格;「深度者」偏好在旅程 中學習新知,而「踩點者」較注重與同伴之間的互動關係。研究結果發現擴增實境遊戲 式環境可提升旅遊體驗與知覺價值,不同旅遊風格者會產生不同類型的體驗與知覺價值。 本研究結果希冀能對計劃應用遊戲提升旅遊體驗的開發設計者提供有用的建議與參 考。

Augmented reality displays digital information about user’s local environment in real time, this feature makes it a suitable technology to provide travel assistance. When integrated with games, the augmented reality environment might possess the potential of enabling user to enjoy a journey where interacting simultaneously with both virtual and real objects is possible. Previous studies related to tourism and gaming merely discuss system development or path navigation, but there is a lack of studied results on user’s perception and behavior. The aim of this paper is to explore how the different travel styles and the reality-based game environment might impact subjects’ travel experience and perceived value. An experimental approach was managed to collect the data. Two travel styles were generated through a rigorous user profiling procedure, they were named as In-depth traveler and Travel spot visitor respectively. In-depth traveler prefers obtaining new knowledge during traveling, while Travel spot visitor focuses on the interaction with their companions. 64 subjects were recruited, and 60 of them had completed the experiment procedure. The result shows that reality-based game environment provides better travel experience and enriches perceived value. People with different travel styles have different experiences and values. More suggestions for travel and leisure experience design are presented in this paper.