標題: Investigating the determinants of e-book adoption
作者: Hsu, Chia-Lin
Lin, Yu-Hsiang
Chen, Mu-Chen
Chang, Kuo-Chien
Hsieh, Ai-Yun
運輸與物流管理系
註:原交通所+運管所

Department of Transportation and Logistics Management
關鍵字: Environmental concern;Perceived benefit;Benevolence trust;E-book;Unified theory of acceptance and use of technology (UTAUT);Usage intention
公開日期: 1-Jan-2017
摘要: Purpose - The purpose of this paper is to examine the key factors that affect users' adoption of e-books using an extension of the unified theory of acceptance and use of technology (UTAUT) that includes the following factors: environmental concerns, perceived benefits, and benevolence trust. Design/methodology/approach - The authors analyzed survey responses from 343 participants using structural equation modeling to examine the hypothesized relationships in this research model. Findings - The results show that users' adoption of e-books is determined by performance expectancy, effort expectancy, social influence, facilitating conditions, environmental concern, perceived benefit, and benevolence trust. Research limitations/implications - The authors restricted this study to consumers' adoption of e-books. Further studies could examine consumer's adoption of other mediums, such as cutting-edge information technologies. Practical implications-The results suggest that marketers should consider altering their methods of promoting e-books to attract consumers and further affect their usage intention. Originality/value - This study proposes and tests an extended UTAUT model that includes the additional factors of environmental concern, perceived benefit, and benevolence trust in order to examine the influence of these factors on e-book adoption. The findings are particularly useful for assisting managers to increase e-book adoption.
URI: http://dx.doi.org/10.1108/PROG-04-2014-0022
http://hdl.handle.net/11536/145303
ISSN: 0033-0337
DOI: 10.1108/PROG-04-2014-0022
期刊: PROGRAM-ELECTRONIC LIBRARY AND INFORMATION SYSTEMS
Volume: 51
起始頁: 2
結束頁: 16
Appears in Collections:Articles