標題: Incorporating the concept of systematic innovation into quality function deployment for developing multi-functional smart phones
作者: Wang, Chih-Hsuan
工業工程與管理學系
Department of Industrial Engineering and Management
關鍵字: QFD;TRIZ;Market segmentation;Innovative design;Smartphone
公開日期: 1-May-2017
摘要: Smartphone has been recognized as one of the most powerful mobile carriers because of its portability, multiple functions, and wireless connectivity. However, the market shares of mobile phones have been intensively fluctuating because many brand companies like Nokia or Motorola have been merged. In order to brainstorm innovative ideas, this paper incorporates the theory of inventive problem solving (TRIZ) into quality function deployment (QFD) to address the following issues: (1) a smartphone is characterized by marketing requirements (MRs) and technical attributes (TM), (2) engineering conflicts among TM are tackled by TRIZ, (3) user preferences for MRs are extracted to form a basis of market segmentation, (4) user perceptions of TAs are captured to identify significant features with regard to the ad-hoc segments. More importantly, numerous industrial examples including Sony's QX series, Samsung's K-zoom, Nokia's Lumia 1020, Asus's Zenfone zoom, Asus's Padfone series, LG's G flex, Samsung's galaxy beam, and Lenovo's Yoga Tablet 2 are illustrated to validate this research. In brief, this study does not only provide a way to handle engineering conflicts in designing smartphones but also help product planners generate innovative alternatives for acquiring the ad-hoc niche segments. (C) 2016 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.cie.2016.07.005
http://hdl.handle.net/11536/145512
ISSN: 0360-8352
DOI: 10.1016/j.cie.2016.07.005
期刊: COMPUTERS & INDUSTRIAL ENGINEERING
Volume: 107
起始頁: 367
結束頁: 375
Appears in Collections:Articles