Title: | 薪傳兒童舞蹈團經營管理之個案研究 A Case Study of the Management of Shin-Chwan Kids' Dance Company |
Authors: | 余攸寧 Yu-Ning Yu |
Keywords: | 舞蹈團體;經營管理;個案研究;Dance company;management;case study |
Issue Date: | 1-Dec-2011 |
Publisher: | 國立交通大學體育室 Office of Physical Education National Chiao Tung University |
Abstract: | 本研究目的主要在探討薪傳兒童舞蹈團經營管理方式,並藉由SWOT分析其優缺點,最後對舞蹈團提出建議。本研究採個案研究法,以訪談方式進行。綜合個案分析結果:一、經營管理是舞蹈社為謀生工具,而舞蹈團為理想的實現,以兒童為主的舞蹈團,原創精神經營舞團形象與自我品牌。二、經營者凝聚內部共識(忠誠度與信賴),建立高度戰鬥力的工作團隊,透過教師群及團員之滿意度,為外部顧客(觀眾及舞蹈社學生)創造教學與表演平台,並維繫舞團運作。 The main purpose of this research was to investigate about the management of Shin-Chwan Kids'Dance Company. This study also offered the suggestions to the company by using SWOT analysis. The research used a case study and completed the interview to get the outcomes. The results of this study are as following: 1. Management is a living tool for a dance company; however the club is the way how the ideal comes true. Children-oriented Dance Company uses the original spirit to manage its image and brand. 2. An operator holds the internal consensus (loyalty and trust) to manage a high-efficiency work team. The satisfaction of teachers and members is the key to create good teaching and performances for external customers (viewers and Dance Academy students). |
URI: | http://dx.doi.org/10.6462/JCDPE.201112.0079 https://sport.sa.nctu.edu.tw/?page_id=724 http://hdl.handle.net/11536/155564 |
ISSN: | 2219-5696 |
DOI: | 10.6462/JCDPE.201112.0079 |
Journal: | 交大體育學刊 Journal of Chiao Da Physical Education |
Issue: | 2 |
Begin Page: | 77 |
End Page: | 85 |
Appears in Collections: | Journal of Chiao Da Physical Education |