從區位理論探討線上遊戲與行動遊戲之競爭－由消費者角度分析

doi:10.29843/jccis.202301_(44).0005

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.author	張彤瑄	zh_TW
dc.contributor.author	王嵩音	zh_TW
dc.contributor.author	Tung-Hsuan Chang	en_US
dc.contributor.author	Song-In Wang	en_US
dc.date.accessioned	2023-02-20T08:25:08Z	-
dc.date.available	2023-02-20T08:25:08Z	-
dc.date.issued	2023-01	en_US
dc.identifier.issn	1680-8428	en_US
dc.identifier.uri	https://ccis.dcat.nycu.edu.tw/web/backissues/backissues_list_in.jsp?lang=tw&pp_id=PP1675171013841&left_code=bl	en_US
dc.identifier.uri	http://dx.doi.org/10.29843/jccis.202301_(44).0005	en_US
dc.identifier.uri	http://hdl.handle.net/11536/159841	-
dc.description.abstract	本研究旨在探討兩種遊戲平台間的競爭情形，以消費者資源角度出發，利用區位理論來分析線上遊戲與行動遊戲平台之區位寬度、區位重疊度與區位優勢。本研究採用網路問卷調查法，訪問擁有兩種遊戲平台之遊玩經驗者，回收共967份有效問卷。本研究將消費者資源面向分為「便利性」、「易用性」、「社交性」與「沉浸經驗」。研究結果發現兩種遊戲平台在不同的消費者資源面向中各自具有優勢，能夠互補缺陷，在遊戲市場中共生共存。	zh_TW
dc.description.abstract	The purpose of this study was to examine the competition between online gaming platforms and mobile gaming by using niche theory to analyze the niche-breadth, niche overlap, and niche advantages of the two platforms. Data were collected from an online survey with 967 respondents who have both online game and mobile game experiences. The results showed that the two game platforms have their own advantages in different consumer resources. Implications for research and practices are discussed herein.	en_US
dc.language.iso	zh_TW	en_US
dc.publisher	國立陽明交通大學傳播與科技學系	zh_TW
dc.publisher	台灣資訊社會研究學會	zh_TW
dc.publisher	Department of Communication & Technology at National Yang Ming Chiao Tung University	en_US
dc.publisher	Taiwan Academy for Information Society.	en_US
dc.subject	市場競爭	zh_TW
dc.subject	區位理論	zh_TW
dc.subject	線上遊戲	zh_TW
dc.subject	行動遊戲	zh_TW
dc.subject	Market competition	en_US
dc.subject	niche theory	en_US
dc.subject	online game	en_US
dc.subject	mobile game	en_US
dc.title	從區位理論探討線上遊戲與行動遊戲之競爭－由消費者角度分析	zh_TW
dc.title	A Niche Analysis on the Competition between Online Games and Mobile Games	en_US
dc.type	Campus Publications	en_US
dc.identifier.doi	10.29843/jccis.202301_(44).0005	en_US
dc.identifier.journal	資訊社會研究	zh_TW
dc.identifier.journal	The Journal of Information Society	en_US
dc.citation.issue	44	en_US
dc.citation.spage	129	en_US
dc.citation.epage	162	en_US
顯示於類別：	資訊社會研究

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