臺北市立美術館形象與課程之關聯

Abstract

本研究是以臺北市立美術館形象與美術教室之間的關聯為主題，以深度訪談為主要的研究方法，試圖找出兩者之間的關聯。研究分析的結果顯示，臺北市立美術館的形象和美術教室是具有部份關聯的，並從「形象」、「課程」、「行銷」三個面向歸納出以下三點結論：(1)形象方面是具有關聯的。臺北市立美術館在教育上的專業形象，提高美術教室的商品形象，而美術教室的課程，也形塑臺北市立美術館的功能形象。 (2)課程方面的關聯較不顯著。 (3)行銷方面是具有關聯的。美術教室提高了推廣教育活動的普及率並增加了美術館的人潮，是有助於行銷美術館的。另外，本研究也提出了相關議題後續研究的發展建議，提供給美術館以及研究者參考。

The research aims to explore the relation between image and art courses of the Taipei Fine Art Museum, mainly via the method of in-depth interview. It is found that there are partial relations between image and art courses of the Taipei Fine Art Museum in this research. Moreover, the conclusion is made from three aspects: ‘image,’ ‘art course’ and ‘marketing.’ The details of the conclusion are further generalized as the following: (1) On image level, image and art courses of the Taipei Fine Art Museum are related. The professional education images of Taipei Fine Art Museum can raise the commodity images of art courses, and the art courses can mold the functional images of Taipei Fine Art Museum. (2) On course level, any remarkable relation has not yet been found. (3)On marketing level, image and art courses of the Taipei Fine Art Museum are in connection with each other. It presents that art courses increases the popularity of spreading art education, and it is contributive to market Taipei Fine Art Museum. Finally, the research proposes several suggestions to future studies for both art museums and relative researchers.