台灣LED照明產業之競爭與趨勢分析

Abstract

在全球節約能源之趨勢下，，耗電量小的LED照明產品將有機會取代傳統照明。依據工研院之研究估計，在2010年台灣LED照明產值可達新台幣74億元，未來台灣LED照明產業有機會大規模成長。 所以本研究以LED照明為主題，探討台灣 LED 照明市場的競爭情形。以 Porter 的五力分析來分析台灣 LED 照明產業競爭情形，最後以SWOT分析來分析了解廠商若要在台灣發展LED照明產業所面臨的之優勢、劣勢、機會及威脅。最後，針對台灣 LED 照明廠商及政府的未來發展提出建議。 本研究建議廠商： 1. 短期內可朝商業照明發展。 2. 應積極佈局大陸，與大陸廠商合作。 3. 廠商應積極投入產品創新。 本研究建議政府： 1. 政府應繼續積極制定LED照明產業的相關標準。 2. 政府可以仿效美國支持LED照明產業相關研究。

Under the global trend of energy conservation, the lowest energy-consumption LED lighting will have great potential of replacing the existing lighting. According to a study by ITRI, Taiwan’s lighting market is estimated to grow to NT$ 7.4 billion by 2010. LED lighting will become a mainstream then. This thesis explores the competition and development trend of Taiwan’s LED lighting industry. The Seven Force Model will be used to analyze the relative competitiveness among players in the LED lighting industry in Taiwan. The strengths, weaknesses, opportunities and threats of Taiwan’s LED lighting industry will be analyzed. Finally, research findings and suggestions for participating companies and the Taiwanese government will be discussed. Companies in Taiwan’s LED lighting industry have more chance in competition if concentrating on outdoor and commercial lighting markets. Collaboration with Chinese companies is recommended. Taiwanese government could support Taiwan’s LED lighting industry with subsidy and standardization.