智慧型電網管理系統之策略定位

Abstract

本研究應用創新密集服務分析模式架構，分析智慧型電網管理系統平台服務廠商之未來策略定位。研究方法採用文獻分析、專家訪談與問卷調查的研究方法，針對整體的服務價值活動與外部資源的各個關鍵成功因素進行評量分析，依照服務型態再分成三種：焦點式平台服務(CPS)､客製化標的服務(CTS)､網絡式基礎服務(NIS)，分別找出策略規劃定位。 研究結果顯示，焦點式平台服務(CPS)之策略目標開始階段為「流程創新/一般服務」, 第一階段策略走向為「流程創新/專屬服務」，第二階段(未來5∼7年)策略走向為「結構創新/專屬服務」；客製化標的服務(CTS)開始階段為「產品創新/一般服務」，第一階段為「產品創新/專屬服務」，第二階段為「市場創新/專屬服務」；網絡式基礎服務(NIS)開始階段為「組織創新/特定型服務、一般服務」，未來策略走向為「流程創新/特定型服務、一般服務」。 智慧型電網管理系統平台的概念仍未普及並持續發展中，未來變化仍不明朗，研究顯示服務價值活動與外部資源大多數普遍不足，客製化標的服務的關鍵因素為【行銷】，焦點式服務平台為【測試認證】、【行銷】、【配銷】、【售後服務】與【支援活動】，網絡式基礎服務為【測試認證】、【行銷】、【配銷】、【售後服務】、【支援活動】與【市場】，台灣業者的優勢仍在於靈活彈性的生產效率，初期策略宜朝向深化客製化的區域應用較易達成。

This thesis applies an integrated model of innovation intensive services （IIS） to analyze the future strategic prospects of iEMS (Intelligent Energy Management System) platform vander while they provide services via the iEMS platform. Research methods include literature review, expert interview, questionnaire and statistics analyses to assess key success factors of value activities and externalities. With three type of services: Centralized Platform Service(CPS), Customized Targeting Service(CTS) and Networked Infrastructure Service(NIS), survey the strategic positioning of them separately. Results show that for the CPS, the present positions as “Process Innovation/Generic Service”, the first step strategy to move toward “Process Innovovation/Unique Service”, and the second step strategy to move toward “Structural Innovation/Unique Service”. For CTS, the present positions as “Product Innovation/Generic Service”, the first step stragegy to move toward “Process Innovation/Unique Service”, and the second step strategy to move toward “Market Innovation/Unique Service”. For NIS, the present positions as “Organizational Innovation/Generic Service, Restricted Service”, and future expects are to move to the position of “Process Innovovation/Generic Service, Restricted Service”. The concept of iEMS is still developing and its future retains unclear. Study show that the key factors of core competence and externalities for CTS are Marketing. Whose of CPS are Validation of Testing, Marketing, Delivery, After Service and Supporting Activities. Whose of NIS are Validation of Testing, Marketing, Delivery, After Service, Supporting Activities and Market.