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dc.contributor.author高立穎en_US
dc.contributor.authorGao, Li-Yingen_US
dc.contributor.author胡均立en_US
dc.contributor.authorHu, Jin-Lien_US
dc.date.accessioned2014-12-12T01:51:12Z-
dc.date.available2014-12-12T01:51:12Z-
dc.date.issued2010en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079837534en_US
dc.identifier.urihttp://hdl.handle.net/11536/48031-
dc.description.abstract本篇研究欲了解何種國籍的旅客對旅館的成本效率有正面的影響,並想找出這些不同國籍的旅客對旅館的偏好是否有差異。本研究使用資料包絡法(DEA)分析於1998年到2007年間台灣61間國際觀光旅館的成本效率,並找出影響成本效率的因素。首先我們找出不同國級的旅客對旅館的成本效率有不同的影響,其中以亞洲包含中國、北美、台灣以及日本籍的旅客對國際觀光旅館的成本效率有顯著且正向的影響。而華僑旅客則對成本效率有顯著且負向的影響。其餘國籍的旅客則對成本效率無顯著影響。 而在此條件下本研究想要了解這些對成本效率有正向影響的旅客,在選擇旅館時的偏好是否有顯著差異。首先我們發現整體旅客比較偏好大規模、成立時間較久以及較靠近國際機場的旅館。此外我們亦發現亞洲旅客較偏好大規模且成立時間較久的旅館。而本國籍旅客偏好大規模且成立時間較久,以及遠離國際機場並周圍景點較少的旅館。最後日本旅客則偏好周圍景點較多且規模較大的旅館。此外本研究亦分析了其它不同的環境變數。結果顯示連鎖經營、飯店周遭的知名景點數量越多以及個別旅客的比例越高之國際觀光旅館,在經營上會有顯著較高的成本效率。zh_TW
dc.description.abstractThis thesis analyzes the effects of tourist nationality sources on international hotel cost efficiency in Taiwan. The factors affecting the tourist choice of a hotel are also analyzed. The data envelopment analysis (DEA) approach is used to compute cost efficiency scores of 61 international tourist hotels in Taiwan during 1998–2007. The numbers of Asian, North American, Taiwanese and Japanese tourists have significantly positive effects on cost efficiency. In addition, the number of Overseas Chinese has a negative effect on cost efficiency. The number of the rest of nationality tourists has no influence on cost efficiency. In average a tourist in Taiwan prefers a larger, older, and closer-to-airport hotel. The tourists from Asia including Mainland China prefer older and larger hotels. Domestic tourists prefer older, farther-to-airport, larger, and non-scenic-spot hotels. Larger scales and more scenic spots surrounding hotel significantly help attract Japanese tourists. The Chain system, the number of scenic spot surrounding hotels, and the rate of individual tourists can significantly improve the cost efficiency of international tourist hotels in Taiwan.en_US
dc.language.isoen_USen_US
dc.subject不同國籍旅客的來源zh_TW
dc.subject成本效率zh_TW
dc.subject國際觀光旅館zh_TW
dc.subject旅客偏好zh_TW
dc.subject旅遊景點zh_TW
dc.subjectnationality sourcesen_US
dc.subjectcost efficiencyen_US
dc.subjectinternational tourist hotelsen_US
dc.subjecttourist preferenceen_US
dc.subjectscenic spoten_US
dc.title不同國籍旅客的偏好與台灣國際觀光館之成本效率zh_TW
dc.titleTourist Preferences by Nationalities and Cost Efficiency of International Tourist Hotels in Taiwanen_US
dc.typeThesisen_US
dc.contributor.department經營管理研究所zh_TW
Appears in Collections:Thesis