Facebook成員使用型態、印象整飾策略與人際關係的相關研究

Abstract

本研究以Facebook使用者為對象， 主要探討Facebook成員不同的使用型態、印象整飾策略與人際關係的相關性。 本研究採問卷調查法，以紙本與網路問卷並行，發放對象為台灣地區青少年， 就讀學校階段包含國中、高中職及大專院校，回收有效問卷共計868份。 本研究以統計方法進行各議題之分析，並根據研究所得資料進行討論， 最後提出未來研究之相關建議。主要研究發現如下： 1.社交網站成員傾向在網站中進行整合性的活動及印象整飾策略 2.社交網站成員傾向通訊或資訊型態者，較遊戲型態之人際關係為佳 3.不同使用型態的社交網站成員，在印象策略的使用上各有不同 4.個人背景變項不同，在社交網站成員的使用型態、印象整飾策略及人際關係均達顯著差異

The main purpose of this study is to discuss the correlation between varied usage behavior / impression management strategies of Facebook members and their interpersonal relationships. The methodology of this research was mainly a questionnaire survey, the researcher adopted two ways to collect data. One is the paper questionnaire, the other one is on-line questionnaire. The participators include students from junior high schools, senior high schools and colleges in Taiwan. In total we have obtained 868 effective questionnaires. The main results of this research are shown below. 1.Members of Facebook tend to proceed with integrated activities and impression management strategies. 2.Members of Facebook who tend to be communication or information users, have better interpersonal relationships than game users. 3.Members of Facebook with different usage behaviors have the discrepancy in choosing impression management strategies. 4.Usage behaviors, impression management strategies, and interpersonal relationships all reach statistically significant difference with member’s backgrounds in Facebook.