標題: 印刷電路板之加工設備電腦成型機之市場與前景分析研究-以A公司為例
A Case Study of CNC PCB Routing Machine Market and Futrre - A Case Study on A Corp.
作者: 王丕棟
Wang, Pedon
楊千
Yang, Chien
高階主管管理碩士學程
關鍵字: 五力分析;SWOT 分析;國際合作;跨業轉型;自有品牌;five force analysis;SWOT analysis;international cooperation;OBM;industrial transformation
公開日期: 2011
摘要: 本研究所探討分析的個案公司,是台灣一家典型的公司,如何從一家貿易進口公司,進而設立傳統機械加工廠而後進一步轉型生產製造CNC 精密機械,再而跨業轉型進入電子機械產業,生產製造PCB 成型機和鑽孔機。本研究藉由資源基礎理論,Michael Porter 的五力分析及SWOT 分析來解讀個案公司如何利用國際合作、研發團隊、不斷的轉型開發有潛力的核心產品、和自有品牌、以強化競爭優勢,創造公司最大的利潤空間。
This paper analyzes a typical case of Taiwan manufacturing industry. We expound the process of industrial transformation of A company from an import trading firm to a conventional machining factory, then to a CNC precision machinery manufacturer, eventually stepping into an provider of electric machineries such as PCB CNC Router and PCB CNC Drillers for PCB industry. With the resource-based view, five-force analysis and SWOT analysis, this case study intends to interpret how A company use its international alliance, research and development to develop potential core products and ordnance bench mark(OBM), therefore strengthening competitive advantages and pursuing the maximum of profit earning.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT079961535
http://hdl.handle.net/11536/50663
顯示於類別:畢業論文