企業社會責任對組織正向環境知覺與組織支持知覺之影響：性別、職位與負向情緒的調節作用

Abstract

本研究目的在探討企業社會責任對組織正向環境知覺與組織支持知覺的關係，以及性別、職位、負向情緒對企業社會責任與組織正向環境知覺關係的調節作用，期盼研究結果能做為企業在運用企業社會責任達到留才和制定企業策略目標與管理制度的參考。 因此，本研究以員工人數規模達五十人以上之企業，其員工作為研究對象，共發出250份問卷，回收230份，回收率達92%，扣除7 份無效問卷後，共取得223份有效問卷。在資料分析方面，以階層迴歸分析檢驗本研究假設，發現：1.企業社會責任對組織正向環境知覺與組織支持知覺均有顯著正向關係；2.性別、職位與負向情緒對於企業社會責任與組織正向環境知覺之間不具有調節作用；3.組織正向環境知覺對於企業社會責任與組織支持知覺之間具有部份中介效果。研究發現：運用並提升員工的企業社會責任知覺有助於提升員工對組織的支持，企業並可運用企業社會責任活動為組織留住人才。

The purposes of this study are to examine the effect of corporate social responsibility on the perceived organizational positive environment and perceived organizational support and to investigate the moderating effects of gender, position and negative emotion on the relationship between corporate social responsibility and the above two perceptions. It is hoped that the results of this study can provide guidance to businesses on how to use corporate social responsibility management to retain their talents in order to improve their organizational efficiency and to enhance their strategic competitiveness. Employees from companies with more than fifty employees were sampled. Two hundred and fifty questionnaires were distributed and 230 of them were returned with a ratio of 92%. After deleting seven incomplete questionnaires, 223 were retained for hypothesis testing. Hierarchical regression analyses provided the results as follows: first, there is a significant positive relationship between corporate social responsibility and the perceived organizational positive environment and the perceived organizational support; second, gender, position, and negative emotion have no moderating effect on relationship between corporate social responsibility and perceived organizational positive environment; and third, the perceived organizational positive environment has a partial mediation effect on relationship between corporate social responsibility and the perceived organizational support. The findings of this study show that using corporate social responsibility can enhance employees’ perceived organizational positive environment, a perception that can assist retention of talent in organization.