多國籍企業在台投資所有權策略之研究---以機械製造業為例

Abstract

本論文製作的目的嘗試瞭解對於來台投資於機械製造業的美國、日本與歐 洲地區的多國籍企業，影響其所有權策略的因素。以及在這些因素的影響 之下，這些多國籍企業可能採取的所有權策略。研究方法採用問卷調查， 再將調查結果進行統計分析。研究對象為向經濟部投資審議委員會登錄， 投資於機械製造業的外國法人機構。研究的因素包括，規模、合作經驗、 投資經驗、多角化策略、行銷與廣告強度、研發強度、國籍等等。在統計 方法的應用上，採用卡方檢定(chi-square test)分析有效的回收樣本與 母體的相關性，採用logistic迴歸方法分析影響因素與所有權策略的相關 性。統計分析的結果顯示，合作經驗、投資經驗與行銷與廣告強度對所有 權策略無影響，規模、多角化策略、研發強度、國籍等因素則與所有權策 略相關。其中，當規模愈大、採行多角化策略、研發強度愈高時，來台投 資於機械製造業的美國、日本與歐洲地區的多國籍企業傾向於採行合資； 日本籍企業最傾向於採行合資，美國籍企業較歐洲地區企業傾向於獨資。 This dissertation tries to find out factors which affect ownership strategy for multinational enterprises which came from United States, Japan and European district investing in machinery equipment industry. And considering influences of these factors, the ownership strategy will be taken on by multinational enterprises.The investigation is accessed by questionnaire survey. The samples are offered by Ministry of Economics. Factors studied include size, cooperative experience, investing experience, diversification, marketing and advertising intensity, research and development intensity and nation. The statistic processes include chi-square test and logistic regression.The consequences reveal cooperative experience, investing experience and marketing and advertising intensity having no influence on ownership strategy; size, diversification, research and development intensity and nation influence ownership strategy of multinational enterprises. For bigger size, taking on diversification and higher research and development intensity, multinational enterprises tend to invest by joint-venture. Japanese enterprises tend to take on joint- venture mostly. The enterprises came from United States are more likely to take on wholly-owned than European enterprises.