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標題: 理性及感性訴求方式在不同產品涉入程度下的比較廣告效果
Advertising Appeals, Product Involvement on the effectiveness of Comparative Advertising
作者: 朱曉幸
Chu, Hsiao-Shing
黃仁宏
Jen-Hung Huang
管理科學系所
關鍵字: 廣告訴求方式;產品涉入程度;比較廣告;廣告效果;Advertising Appeals;Product Involvement;Comparative Advertising;Advertising Effectiveness
公開日期: 1996
URI: http://140.113.39.130/cdrfb3/record/nctu/#NT850457030
http://hdl.handle.net/11536/62191
Appears in Collections:Thesis


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