高層管理.企業策略及環境不確定性對產品發展成效之影響

Abstract

本研究的目的是在探討高層管理的認知分歧與企業策略的開發者頃向對 高階主管訊息管理活動及決策周延性的影響除此之外,本研究並檢驗高階 主管的訊息處理活動及決策周延性對產品開發績效的影響以及環境不確定 性與訊息處理活動.決策周延性對產品開發績效的交戶作用. 本研究以一 千大製造業為研究抽樣的對象,進行問卷調查,向高階主管收集資料,並以 統計方法分析資料,以檢驗所提出的假設. 本研究的結果顯示,高層管理 團隊的認知分歧對高階主管訊息處理及決策周延性皆有負向影響.策略開 發者頃向對高階主管訊息處理活動並沒有影響,而對決策周延性有正向影 響.另外,高階主管訊息處理活動及決策周延性對產品開發績效有正向影 響,而且與環境不確定性具交互作用. 除討論造成上述結果的原因外,本 研究並根據上述結果提出理論與實務意涵說明. The purpose of this research is to examine the effects of the cognitive diversity oftop management team and the prospector propensity of business strategy on theinformation processing and the decision comprehensiveness of top management team.The second purpose of this research is to study the influence of information processingand decision comprehensiveness of top management on the product development performance. In addition, the interaction effects of environmental uncertainty and information processing and of environmental uncertainty and comprehensiveness arealso investigated. The top one-thousand manufacturing companies in Taiwan were used as the targetof sampling for data collection. Questionnaires were directed to the top manager of each company. Statistical analyses were performed for hypothesis testing. The results of the study indicates that the cognitive diversity of top managementteam has a negative effect on the top managers' effort devoted to information processing work and the comprehensiveness of their decision making. The prospectiorpropensity of business strategy has no impact on top managers' information processingwork. However, it does have a negative effect on the comprehensiveness of top management team's decision making. Besides, the information processing and decisioncomprehenvsiveness have a positive influence on the product development performance. The interaction effects of these two factors with environmental uncertainty on productdevelopment performance are not significant. Explanations to the above findings are provided at the end of this thesis. Thetheoretical and managerial implications are also derived based on the results of thestudy.