标题: | 鸿海企业经营策略之研究 The Business Strategy of Hon Hai Precision Corporation of Taiwan |
作者: | 陈芃婷 Peng-Ting Chen 虞孝成 Hsiao-Cheng Yu 科技管理研究所 |
关键字: | 鸿海企业集团;郭台铭;企业策略;核心竞争力;Hon Hai;Terry Gou;Business Strategy;Core Competence |
公开日期: | 2002 |
摘要: | 鸿海企业集团于1974年由制造黑白电视机旋纽起家,接着进入制造连接器、电线电缆、电脑机壳与电源供应器市场。鸿海企业集团善于掌握精密机械与精密模具的设计与制造能力,成为进入电脑周边之相关资讯产品的核心竞争力。随着鸿海企业集团对研发与智慧财产权的重视与持续的投入,鸿海在精密机械技术领域上已经掌握关键的专利。 鸿海企业集团的创办人与目前的总经理兼任董事长-郭台铭先生,以严格与军事化的管理模式闻名。他要求员工严守纪律、提高效率、并且持续的降低生产成本。鸿海企业集团持续强势的进入新的领域,如:个人电脑、笔记型电脑、手机、液晶显示器还计画进入汽车市场。鸿海企业集团每年的营收以双倍成长,由1999年营收为519亿台币,2000年营收为922亿台币,2001年营收为1441亿台币,至2002年营收为2450亿台币。 鸿海企业集团已经成为世界资讯领导厂商(如:IBM、HP、Sony、Nokia)的专业代工厂,在台湾、大陆、美国、欧洲等地,形成策略联盟夥伴的关系。 本论文深入研究鸿海企业集团的经营策略,利用个案研究法与专家访谈法,探讨鸿海企业集团由一个小型企业转变成为一家重要的国际资讯厂商,所具备的企业策略与核心能力。 Hon Hai Precision Industry Co., Ltd. started manufacturing plastic TV knobs back in 1974. It then moved into manufacturing connectors, cables, PC cases and power supplies. Hon Hai excelled in precision mechanics for molding and tooling which is essential to the manufacture of most IT peripherals. With its emphases on R&D and its IP competitive advantage, Hon Hai has accumulated key patents in the field of precision mechanics technologies. Hon Hai founder and CEO Terry Gou is famous for his strict, military-like management style. He demands discipline, efficiency, and constant cost reduction. Hon Hai’s aggressive market plan continuously expands into new territories: PC, notebook PC, cellular phone, TFT-LCD, and includes plans for automobiles in the coming years. Hon Hai has become the largest manufacturer in Taiwan with a compound annual revenue growth rate of approximately 58% that reached US $1.33 billion in 1998, US $2 billion in 1999, and US $4.4 billion in 2001. Hon Hai has become the leading ODM/OEM supplier of IT gears for super brand names such as IBM, Apple, Sony, and, Nokia, with strategic manufacturing operations in China, the United States, and Europe. This research will investigate the business strategy and core competence of Hon Hai, as well as its competitive strategies, which have led Hon Hai in its transformation from a small company to a significant player in the global IT market. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#NT910230026 http://hdl.handle.net/11536/69993 |
显示于类别: | Thesis |