記憶體公司價值創新之轉型策略

Abstract

半導體業是台灣兩兆雙星產業之一，也是高科技產業中重要的一環。在二十幾年的營運下，幾家半導體廠因有自主的研發技術、先進製程、明確的公司定位，成為國際領導廠商。也有幾家半導體廠未能開發出自己的研發技術，消失在國際性的金融風暴中。其中，還有一些半導體廠仍在業界載浮載沈，一直不斷的尋求轉型，努力在競爭激烈的環境中求生存。本研究的主要目的在於發掘記憶體IC公司持續成長動能，經由全球記憶體IC公司產業的發展歷程，分析各公司的市場狀況、以及台灣整體產業的發展瓶頸等問題，加以個案公司的創業過程、產品市場定位、競爭優勢及核心能力等，分析轉型策略的方案利弊風險及衍生之價值創新，如何創造多嬴，期望能作為個案記憶體IC公司轉型決策的參考。

Semi-conductors industry is one of the key high-tech industries in Taiwan. With over 20 years, several companies become worldwide leading companies with own developed technologies, advanced processes, and clear market positioning. There are some companies have disappeared under global economic crises. There are still some fighting for survival by adopting transformative strategies. This research attempts to identify the dynamics of memory IC industry by examining the development of the memory IC industry in worldwide as well as in Taiwan, analyzing most of their business status, and reviewing the bottlenecks in the industry development. Utility actual case studies of specific company are an integral part of this research. We examined a case company from how they start, their marketing positioning, competition status, and strategy formulation, etc. Through this systematic examination, we may easy to identity its strength & weakness, and to conclude by making proposals on the strategic suggestions. The process may help a company which is looking forward to turns around to be a better company.