台灣LED照明產品之研究-以產品生命週期探討

Abstract

節能環保意識興起，各國陸續提出白熾燈禁用相關措施，LED照明取代傳統照明的話題延燒，國家政府亦推出LED照明優惠的補助政策，LED照明產業可望成為未來市場普及度越來越高的產品。然而真實市場銷售量上，LED照明產品並未如預期順利替代傳統照明產品，也沒有被消費者廣大接納，在市場需求不確定下，投入廠商是否能夠正確判斷市場趨勢，變成很重要的課題。 本論文主設定在分析照明產業的市場習性，透過觀察近20年照明產品銷售量，分析產品生命週期表現，透過照明產品新舊替代的發展趨勢，讓企業廠商在選擇發展照明產品時，更明確了解產品銷售定位，不要一窩蜂追逐開發產品，避免庫存難以消化的情況。 透過本論文，總結出:白熾燈產品受到政策禁用的影響，將逐步退出市場，俗稱的節能燈產品，在產品衰退初期，銷售量下降，過去榮景不再，市場出現新的照明產品選擇，也就是LED照明產品，仍屬產品導入期，需要著重在知名度和擴充市場，不宜貿然投入過度開發產品，未來照明產業在LED照明產品的發展，能夠在價格和性能上能替代傳統照明時，才會是LED照明真正完全普及的時間點。

Along with the rise of environmental awareness and green technology, one after another countries propose the related provisions to prohibit the use of incandescent bulb. How could LED lighting to replace traditional lighting is a popular issue. Government also provide some subsidy to LED lighting industry. LED lighting product are seen as a next star of market penetration. Therefore, in real market feedback, LED product replace traditional lighting product not so smooth as expectation, not being accepted widely by customers. Facing uncertain market demand, how supplier to determine market trend correctly become a important topic. This thesis focuses on analyzing the market characteristics of lighting industry, by observing the sales volume for last 20 years, to analysis the performance by product life cycle. Through product alternation trend of generations, supplier could clearly understand product position for developing and choosing new product, to avoid same product flooded, to skip the embarrassing goods inventory. In conclusion from this thesis, incandescent will out of market progressively, because of prohibition policy. Commonly known as energy-saving light bulbs, is facing the beginning of product decline, sales volume goes down, past prosper will not again. There is new lighting product in market, LED lighting, which is on market development stage, should be focused on market visibility and extend sales channel, but not over develop new products. It will be the time of LED lighting completely penetration when LED lighting in pricing and performance could be compared with traditional lighting.