現代台灣中小企業的策略轉型與精實創業之研究-以J 公司為例

Abstract

台灣的特殊發展導致中小企業占全國企業的家數比重超過九成。長久以來，中小企業對台灣就業機會之創造、創業精神、技術開發及擴散、以及出口貿易之發展均具高度的貢獻。另本研究依2013年《中小企業白皮書》所載之資料來計算中小企業整體存活率發現，其一年之存活率為92.66%，五年存活率則為89.34%，而達十年以上存活率也有71.77%，由此可知台灣中小企業的韌性。根據研究結果顯示，台灣每年約有10萬家中小型新創企業成立，顯示台灣是一個創業型的社會，彼得杜拉克(Peter Drucker)在創業與創業精神一書中也強調創業型的社會的重要性，只有創業型的社會才能真正提高國家生產力、競爭力，而不該一昧的強調高科技業、生物科學…等單一產業的發展，應該要鼓勵價值創造，幫助創業家提高創業的成功率，讓整個創業精神在整個社會擴展產生成長的動能。

本研究利用精實創業理論建立不同階段的商業模式草圖九宮格，藉以驗證台灣中小企業創業成功的模式；另外輔以相關的行銷策略與藍海策略理論尋求台灣中小企業的市場缺口，期使台灣的中小企業都能培養出屬於自己獨特的核心能力，利用新開發技術，使得別人無法輕易模仿，創造自己的藍海；並利用白地理論來探討台灣中小企業如何從原不屬於公司現行商業模式界定或處理的潛在活動範圍以及在公司核心市場與關聯性市場之外，需要創造新商業模式的市場機會。

Around the world almost for all countries the SMEs have contributed most for all enterprises, and in Taiwan the ratio of SMEs are even up to 97%. Taiwan SMEs have contributed highly to job creation、innovation、entrepreneurship and the Taiwan Import/Export trading. From 2013 Taiwan SMEs White Book data showed that the SMEs whole Survival rate for the one year new startups was about 92.66%. If the period was extend to 5 years the survival rate was still kept at 89.34%. For Taiwan SMEs survival rate for over 10 years enterprises was up to 71.77%. Taiwan SMEs have shown their remarkable resilience and tenacity.

In Taiwan there are about 100 thousand SMEs to set up, The Number shows that Taiwan truly an entrepreneurial society. Peter Drucker had continuously emphasized the importance of entrepreneurial Society for its raise of the productivity and competitiveness of countries. Policy makers should encourage the development of an entrepreneurial society by helping the entrepreneurs to improve the success rate of their business instead of blindly developing a single industry of interest.

The case study explores the business models adopted during various stages of J Instruments Company from its startup. The lean startup processes have been embedded and proven very useful to make the new startup adaptive to changes from the business environment. One could look for its blue oceans by utilizing the framework proposed by the blue ocean strategy and white space strategy for developing its unique core technology and competence for defending potential new entrants. Hopefully the codified knowledge from this case study could be useful for the entrepreneurs of future new startups..