建構以商業智慧為基礎之高階主管資訊系統

Abstract

企業的競爭策略在於創造競爭優勢，以獲取最大利潤與價值，而競爭優勢是在『商業智慧』(Business Intelligence，BI)迅速有效的運用下，「讓每個人都能夠及時獲得有用的資訊，以做出正確的判斷」， 進而提升企業決策的品質、改善營運績效。在e化狂潮下，企業除了建置各種IT應用系統，以有效建立並管理企業營運資料外，如何利用現有的系統資源，達成最有效率且具高營利價值之決策應用，以更進一步深化企業競爭優勢，這才是企業e化所真正追求的終極目標，也是企業競爭優勢不可或缺的要素。因此，『商業智慧』(BI)系統的建置與運用優劣，正強力影響著企業的生存競爭活動。 由於企業經營管理活動中，舉凡生產、行銷、研發、財會、採購、人力資源等均普遍運用資訊科技(IT)技術(如ERP、CRM、SCM、HCM等..)，以解決日常及例行企業營運作業；然而，如何透過ERP、CRM、SCM等系統之整合及串接，剖析企業資料建置與管理的重要性及應用，並再深入探討如何應用資料倉儲(Data Warehousing)、線上即時分析處理(OLAP)、資料探勘(Data Mining)等資料整合分析技術，充分運用資料，獲取最大的資訊價值，以成為當今企業資訊運用於企業經營價值活動中一個重要的課題。本研究嘗試以應用商業智慧（BI）發展企業營運績效模式，以建構核心經營競爭力為基礎，透過資訊科技(IT)之應用，建構一個企業個案模型，以結合理論與實務之運用。本研究以某半導體公司為實證對象，目前已在該個案公司實際上線使用。

The competitive strategy of companies is to create competitive advantages to acquire maximum profits and value. Competitive advantage refers to “allow everyone to immediately obtain useful information for having correct judgment” to further upgrade the quality of corporate decision-making and improve operational performance through rapid and effective operation of Business Intelligence (BI). In the e-trend, companies establish various IT application systems to effectively construct and manage corporate operational data. Besides, how to accomplish the most efficient decision-making application with high profit value by the present system resources to further strengthen corporate competitive advantages is the ultimate goal which the companies actually pursue and the necessary element of corporate competitive advantages. Thus, the results of establishment and operation of BI system significantly influence the corporate competitive activities for survival. The corporate operational and managerial activities, such as production, marketing, R&D, finance and accounting, purchase and human resources, generally rely on IT techniques (such as ERP, CRM, SCM, HCM) to solve daily and regular corporate operation; however, through the connection of the systems such as ERP, CRM and SCM, how to analyze the importance and application of corporate data establishment and management and further explore how to apply the data integration and analysis techniques such as Data Warehousing, OLAP and Data Mining to acquire maximum value by utilizing data have become the critical issue with respect to the application of present corporate data to corporate operational activities. This research attempts to develop corporate operational performance model by BI, base on the construction of core operational competitive and establish a corporate case model through IT application to combine theoretical and empirical operations.