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dc.contributor.author張正岳en_US
dc.contributor.author楊千en_US
dc.date.accessioned2014-12-12T02:51:18Z-
dc.date.available2014-12-12T02:51:18Z-
dc.date.issued2005en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT009274528en_US
dc.identifier.urihttp://hdl.handle.net/11536/77945-
dc.description.abstract影響營造業在低價競爭之產業選擇策略為主體，並以SWOT分析為研究理論架構的基礎，選擇個案研究的方式，分析與比較標的廠商與二家同業之廠商之競爭力分析及其經營模式，而個案公司透過市場業務通路多元化後，擺脫過去業務投標個案集中在公共工程，而導致財務虧損狀況，至近年轉型後，公司增加民間工程個案及提升內部管理，進而使毛利率及營收大幅提升。zh_TW
dc.language.isozh_TWen_US
dc.subject營造業zh_TW
dc.subject營造業低價競爭zh_TW
dc.subject產業策略zh_TW
dc.subject營造業競爭策略zh_TW
dc.subject營造業低價競爭策略zh_TW
dc.subjectconstructionen_US
dc.subjectconstruction low price competitionen_US
dc.subjectinfluence of constructionen_US
dc.subjectconstruction influence of constructionen_US
dc.subjectinfluence of construction industry on low price competitionen_US
dc.title影響營造業在低價競爭之產業選擇策略分析研究zh_TW
dc.titleThe analysis of strategy on the influence of construction industry on low price competitionen_US
dc.typeThesisen_US
dc.contributor.department管理學院經營管理學程zh_TW
Appears in Collections:Thesis


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