應用於電子商務之矛盾矩陣建構

Abstract

電子商務的成長受到網路泡沫化的影響而一度減緩，但在網際網路消費觀念成熟、網路基礎建設完善與相關法令規定趨於健全等因素下，電子商務展開另一次的快速成長；已故管理大師彼得杜拉克(Peter F. Drucker, 2002)曾經預言在10年至20年內電子商務將成為全球經濟的主要地位，新一波電子商務的競爭也逐漸展開，而電子商務的經營者在面臨經營管理等問題的時候，為了讓企業永續經營，勢必要快速的作出反應，提出適當的解決方法。 面臨問題時，大多數人以發散式思考的方式尋求問題的解決方法；發散式的思考常受限於參與人員的經驗背景，而萃思(TRIZ)方法為一架構化的問題解決方案，目前已廣泛應用於工程領域與非工程領域。萃思(TRIZ)方法能幫助吾人以架構化的方式來快速解決問題，因此本研究引用萃思(TRIZ)方法，建立一適用於電子商務領域的電子商務矛盾矩陣，透過此矩陣，經營者可找出矩陣所建議使用的四十項發明原則，並以所建議的發明原則為思考出發點，透過架構化的思考方式找出問題的解決方案。

The growth of E-Commerce was retarded by the effect of Internet bubble, however E-Commerce starts to develop rapidly due to the emerging of consuming consciousness in the Internet, the maturity of internet infrastructure and the sound law of E-Commerce. Peter F. Drucker had indicated that E-Commerce will play an important role in global economy during the next 10 to 20 years. A new wave of E-Commerce competition is revealed gradually. When managers who operate E-Commerce may face the business obstacle, they must response quickly to find out the solutions in order to keep company survive. Brainstorming is the most used method to seek solutions, nevertheless Brainstorming is not a systematic thinking process and employing Brainstorming takes a lot of time. TRIZ is a systematic thinking method and TRIZ is applied widely in the domain of engineering. TRIZ differs from Brainstorming within the systematic thinking process. Obviously, systematic thinking process takes a short time to find out solution. In this study, we construct a contradiction matrix, managers could use this matrix to seek appropriate inventive principles and apply these inventive principles to find out appropriate solutions for E-Commerce.