軟體代工公司的策略分析

Abstract

本篇論文運用Porter提出的五力分析和Prahalad提出的核心競爭力分析，替以客製化軟體為主要業務的軟體公司構思操作策略。五力分析用來辨明產業的狀況，分析結果顯示這個產業正由成長產業轉移到成熟產業。核心競爭力分析用來揭示如何在此產業中生存發展，分析結果顯示公司的核心競爭力在產業經驗知識而不是技術發展平台。

This research uses the concepts of five forces analysis proposed by Porter and core competence analysis proposed by Prahalad to formulate an operation strategy for a software company, whose main business is to provide customized software. The five force analysis is to justify “how good is the business?” Analysis results show that the industry is migrating from a growing stage to a mature stage. The core competence is to reveal “how to play well in the business?” Analysis results show that domain knowledge (knowledge about customers’ operations), rather than information technology platform, has been identified as the core competence of the company.