标题: | 半导体的蓝海策略个案-台积电 A Case Study of Semiconductor’s Blue Ocean-TSMC |
作者: | 傅玉珠 李正福 朱博涌 高阶主管管理硕士学程 |
关键字: | 蓝海策略;价值链;五力分析;晶圆代工;Blue Ocean Strategy;Five force analysis;Supply Chain Management;Wafer Manufacturing Foundry Service |
公开日期: | 2005 |
摘要: | 本研究希望经由探讨“晶圆代工业的鼻祖”–台积电之崛起历程,来看全球晶圆代工业的未来趋势与走向。 文中藉由 2005 年最盛行的“蓝海策略”架构模式,来分析与对照台积电过去是如何开创出半导体业的新蓝海–晶圆代工业。并经由历史的研究与各种策略分析手法 (如五力分析、价值链等)的探讨,提出未来晶圆代工业可能面临的危机与考验! 最后并希望经由蓝海策略理论之再次运用,导引出晶圆代工业,未来再创蓝海的方向与省思。 The main purpose of this research is to clarify the future trend of “Wafer Manufacturing Foundry Service” industry, which is mainly based on the historical study of TSMC (Taiwan Semiconductor Manufacturing Company Ltds.) – the first one in the world to initiate the pure wafer manufacturing foundry service and succeed. The major this thesis is “Blue Ocean Strategy”. Teamwork adopted in First based on this new methodology, we can easily identify how TSMC has created uncontested market space (wafer manufacturing foundry service) and made the competition irrelevant before. Second, applying Porter’s “Five force analysis” and “Supply Chain Management”. Analytical tools explore the future weakness and threat to the overall wafer manufacturing foundry service industry. Finally used the “Blue Ocean Strategy” methodology again, tries to figure out the future opportunities of the foundry service industry. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT009361538 http://hdl.handle.net/11536/79923 |
显示于类别: | Thesis |