三合一服務競爭策略分析 --有線電視業者對固網電信業者挑戰的因應

Abstract

隨著寬頻傳輸、網際網路、數位壓縮技術等科技進步與交互匯流趨勢下，語音、數據與視訊三合一服務(Triple-play)已具體實現，由國外電子通訊產業發展經驗來看，Triple-play已成為進入電子通訊產業的基本條件，而單一服務的提供者將逐漸被潮流趨勢所淘汰。

本研究主要在於學習國外電子通訊產業發展經驗，並確認國內電子通訊產業現況之問題後，在自由競爭的產業遠景下，以電子通訊產業鑽石結構及網路產品擴散機制等相關理論，發展台灣有線電視業者未來可能的策略，希望此一研究對台灣有線電視業者在未來的策略規劃方向上有所幫助。

產業自由競爭的設定下，有線電視業者需以更積極與開放的態度面對固網電信業者的競爭，分區寡占將成過往歷史，在固守既有優勢服務與發展新服務的兩大策略主軸下，經營思維的改變才有機會繼續立足於未來之電子通訊產業。

The advance and convergence of broadband, Internet and digital compression technology has made the fusion of voice, data, and video (Triple-play) a reality. Learning from the development and evolution of global electronic communication industry, Triple-play have become a must for any entry player. Uni-serve provider (voice, data, or video only) will soon be obsolete.

This study is focused on modeling from the progressing of global electronic communication industry as a means to identify the current problem of domestic industry. Under the prospect of free market competition, using the diamond model and network products diffusion theory to formulate a winning strategy for cable operator, hopefully it will aid Taiwan’s cable operator on laying out their future planning.

Governing by the law of free market competition, every cable operation needs a more aggressive and open policy towards meeting the competition of PSTN operator. Zone-monopoly will be history of the past. The only chance for cable operator to continue their presence in the industry is to change their management approach and to adhere to the two axis of policy---maintaining existing advantages and opening up new services.