我國汽車產業之轉投資整合資訊系統探討—以裕隆汽車為例

Abstract

汽車產業是一個高度資本、技術密集與高度整合之綜合產業，其產品從一開始的市場調查、產品的研究開發、生產製造到銷售服務為止，構成了一個完整的汽車價值鏈。故其產業特性可說是垂直分工的典型代表，對一個整車廠而言，基於營運與策略上的考量，從其前端的零組件供應(Vendors)到後端的汽車銷售與售服(Dealers)，往往會透過『準整合』方式(Quasi-Integration，即利用淨值或股權投資方式，使垂直相關的公司形成聯盟，而不須取得完全的所有權) 而擁有數十家的轉投資公司。 一般企業在進行轉投資之前，常會非常審慎地進行投資前評估與投資效益分析，但是對於投資後的管理制度卻往往顯得不足，以致無法即時發現問題與採取對策。故如何利用資訊科技建立一共用的資訊平台，並採用適合的商業智慧系統(BIS)，及時的將轉投資公司績效資訊以最有效的方式呈現給不同層級的轉投資管理負責人員與高階，滿足其管理與決策之需要，顯然已成為企業在面臨競爭激烈的大環境時，提昇本身競爭優勢不可或缺的重要工具。 本研究主要探討個案公司針對轉投資事業績效管理，導入商業智慧系統(Business Intelligence System)的過程及其所帶來的影響。

Automaking is a capital and technology intensive industry with a highly vertical integrated value chain, which involves the activities including market research, product development, manufacturing, sales, and after-sale services. As such, automaking industry has a distinct nature that all activities along its value chain all need to be highly professionalized while still highly integrated with each others. For a car assembly company, on the back of strategic and operational consideration, a quasi-integration (an integration format: instead of fully owned subsidiaries, the company implement vertical integration though joint venture or equity investment) is normally adopted and hence a number of subsidiaries can be involved from component supply to after-sale services. Companies normally conduct a thorough project evaluation and return analysis before the investment. However, due to not sound enough management system built after the investment, companies normally also fail to discover and fix issues timely for their subsidiaries. As such, to build up a company’s competitive advantage, a well-established business intelligence system (BIS), which can collect data from all subsidiaries effectively and translate those data to be decision making information for managers and executives, is necessary. This paper is mainly focusing on the discussion of performance evolution for subsidiaries and the process and effect of introducing business intelligence system to manage subsidiaries.