越南胡志明市女性專用Spa商業計劃書

Abstract

Spa 產業因為廣大愛用者以及企業看準其獲利能力而迅速的擴張並且成長。越 南的Spa 產業相對是尚未發展的，但是該產業在新興國家中的成長潛力是不容忽視 的，越南也不例外。

本研究看準該產業的潛力，故針對胡志明市的女性顧客族群結合產業發展的機 會撰寫本商業計畫書。

經由文獻研究、市場調查以及越南當地問卷訪問等研究過程，為Spa產業市場 做分析與探討，並且制定行銷與營運等計畫，其中包含風險控管與未來五年的財務狀 況預測等內容，是一份完整度很高的商業計畫書。不僅幫助企業在營運初期時降低不 確定因素，更提供了足夠的資訊給有意創業的人士與企業做投資的策略建議。

本商業計畫書也是本作者對於未來生涯規劃－在越南胡志明市開立一個女性專 用的Spa。

The spa industry is rapidly expanding in size and scope, due to its health benefits in view of spa-goers and its profitability in view of investors. Vietnam is still in its infant in this industry, but promising a fast growth along with other emerging countries. Seeing such a potential business, this thesis aims to figure out the opportunities of spa business in Ho Chi Minh City, meanwhile to perform a business plan for the establishment of a Female Day Spa in the city.

Through practical and valuable literature reviews, market research and on-site surveys, the market and SWOT analysis had been made to identify the market opportunity, define marketing and operation plans, as well as make risk assessment and five-year financial analysis, that would not only help the business in the initial stage, but also provide sufficient information for entrepreneurs and companies in making investment decision.

This business plan is also considered as the first step that the author would like to carry out in order to achieve her future plan for a Female Day Spa in Ho Chi Minh city, Vietnam.